Reducing the weight of our products
To help conserve natural resources and reduce the carbon footprint of products, the brand is working to reduce the weight of packaging. For example, it lowered the weight of the aluminum used in the L’Oréal Paris Men Expert Carbon Protect Aerosol by -5.1 grams per bottle, representing 135 tons of aluminum saved annually.
Also, by reducing the weight of the Revitalift jar, L’Oréal Paris reduced the use of glass for this product by 11 grams per jar, saving 434 tons of glass annually. Furthermore, the weight of boxes and instructions for hair color ranges have been reduced, representing an important saving of paper every year.
By 2030, the brand will reduce by 20% in intensity the quantity of packaging. This economy of materials represents a significate optimization of weight and space in transport, contributing to reduce carbon emissions due to transportation.
Using 100% recycled plastic
L’Oréal Paris is working on accelerating the shift to a circular economy, where materials are kept in use for as long as possible, by optimizing packaging recyclability, striving to conserve resources and prevent plastic pollution.
This includes using more recycled content in packaging, with the objective of reaching 100% recycled or biobased plastic by 2030 (or 0 virgin plastic).
Since 2020, the iconic L’Oréal Paris hair care range, Elvive (with over 235 million bottles produced), has undertaken a major transformation by targeting 100% recycled PET (polyethylene terephthalate) for shampoo and conditioner bottles in Europe.