Press Releases: Digital

Clichy, 13th October 2020, L’Oréal reveals the winners of its Beauty Tech for Good Challenge, an international competition recognising the most innovative start-ups supporting responsible, sustainable and inclusive beauty.

Clichy, Brussels, 19 March 2020, Lubomira Rochet, L’Oréal Chief Digital Officer, has been named WFA Global Marketer of the Year 2019, in recognition of her work in leading the company’s digital transformation.

Clichy, 4 March 2020, L’Oréal has announced the launch of the Beauty Tech for Good Challenge, an international competition to recognise the most innovative startups working towards sustainable, responsible and inclusive beauty.

Las Vegas, 5 January 2020, Smart AI system creates on-demand, personalized formulas for skincare, lipstick, and foundation that optimize over time—incorporating real-time skin assessment, air-quality, pollution data and trend analysis.

Clichy, 23 December 2019, L’Oréal China was awarded the Grand ONE Business Award at Alibaba Group’s ONE Business Conference, the highest recognition for digital transformation across all industries of the Alibaba Group.

Clichy, 4 June 2019, ModiFace, the international leader in augmented reality and artificial intelligence for the beauty industry, which was acquired by L’Oréal in 2018, has announced that it will provide its AI-powered technology to enable the first virtual try-ons for cosmetics on Amazon.

Clichy, Paris, 17 May 2019, At Viva Technology Paris 2019, L’Oréal and Alibaba Group jointly announce the arrival of La Roche-Posay’s Effaclar Spotscan app on Alibaba’s Tmall and Taobao platforms, making the technology available to consumers in China.

Clichy, 6 May 2019, At Viva Technology Paris, L’Oréal will present “Limitless Beauty”, its vision of the future of beauty and client experience, showcased through the Group’s most recent tech innovations powered by voice, Artificial Intelligence and Augmented Reality.

Clichy, Hong Kong, 11 March 2019, L’Oréal’s AI and AR company ModiFace and A.S. Watson Group (“ASW”) announce the launch of the virtual makeup try-on #ColourMe, making ModiFace’s industry-leading AR technology available to consumers across Asia on mobile.

Clichy, 19 February 2019, L’Oréal’s recently acquired Augmented Reality and Artificial Intelligence entity, ModiFace, and L’Oréal Research & Innovation, have announced the launch of a digital skin diagnostic