L'Oréal USA articles

For 50 years, some of the most iconic beauty products, ranging from mascara to liquid lipstick to nail polish, have been made in North Little Rock. Nestled in the heart of Arkansas, this plant is both a local legend and a vital engine for the world’s largest beauty company. What began as the original manufacturing site for Maybelline New York has grown into a powerhouse of L’Oréal’s global operations for our Consumer Products Division, creating iconic products for beloved brands like Maybelline New York (the #1 cosmetics brand globally), Essie and L’Oréal Paris. It now stands proud as L’Oréal Groupe’s highest-volume color production site in a global network of 36 plants.

L’Oréal Groupe today commemorated the 50th anniversary of the beauty leader’s flagship makeup manufacturing facility in North Little Rock, Arkansas.

In El Segundo, California—just a few miles from the beach and steps from the heart of the beauty industry—L’Oréal USA’s West Coast corporate office is making global sustainability history.

In celebration of World Refill Day, we're reflecting on our collective impact, shining a spotlight on one of our key solutions for L’Oréal for the Future: refillable beauty.

California leads the charge in hair inclusivity with new law requiring textured hair education in cosmetology schools.

It’s game on for Carol’s Daughter and Coco Gauff. The pioneering natural hair care brand has announced a multi-year collaboration with the 20-year-old tennis sensation, becoming the first beauty brand to join Gauff’s portfolio.

L’Oréal USA today announced the launch of its 2024 Inclusive Beauty Fund, which provides financial support and resources to small businesses and entrepreneurs across the beauty industry.

Recognition Reinforces Beauty Leader’s Advancements in Beauty Tech Innovation