L'Oréal USA articles

In El Segundo, California—just a few miles from the beach and steps from the heart of the beauty industry—L’Oréal USA’s West Coast corporate office is making global sustainability history.

As Earth Month invites us all to reflect on our collective impact, we’re shining a spotlight on one of our key solutions for L’Oréal for the Future: refillable beauty.

California leads the charge in hair inclusivity with new law requiring textured hair education in cosmetology schools.

It’s game on for Carol’s Daughter and Coco Gauff. The pioneering natural hair care brand has announced a multi-year collaboration with the 20-year-old tennis sensation, becoming the first beauty brand to join Gauff’s portfolio.

L’Oréal USA today announced the launch of its 2024 Inclusive Beauty Fund, which provides financial support and resources to small businesses and entrepreneurs across the beauty industry.

Recognition Reinforces Beauty Leader’s Advancements in Beauty Tech Innovation

L’Oréal USA today announced that it will be opening a new, state-of-the-art Research & Innovation (R&I) Center in Clark, New Jersey, replacing its existing facilities that it has occupied in the area for more than six decades. The $140 million development project represents the most significant investment in an R&I facility in the company’s history.

L'Oréal Groupe USA Article read more about LUSA Appoints Marissa Pagnani McGowan