15 years of innovation to offer women the most beautiful textures.
15 years of simplicity, natural harmony and authenticity.
15 years of ultimate beauty.
15 years of Armani Beauty making women their most beautiful and happy with who they are.
“I believe that beauty comes first from within. My creations are made not to disguise or hide an individual’s personality but to reveal it out.” Giorgio Armani
Arty, trendy and lifestyle: 15 Beauty Tips throughout 2015
To celebrate the 15th anniversary of its make-up, for the first time Giorgio Armani Beauty has concentrated all of its beauty know-how into 15 entertaining digital videos. These short segments will be released throughout the year to teach women easy ways to do their own make-up using the expert techniques of a real make-up artist. These are tips that anyone can learn. The videos feature two friends who apply each other’s make-up with skill and good humour, following invaluable advice from Linda Cantello, International Make-Up Artist Giorgio Armani. These are professional tips designed exclusively for Armani products.
An exclusive musical partnership was conducted with Fakear, the growing international French electronic « beatmaker ». Music is echoing and complementing the urban & lifestyle background of videos.
This digital disposal is covering the social networks of the brand, with a dedicated and complementary role on each.
•Watch our videos on the #ArmaniArtistry dedicated section
> ArmaniArtistry : Eye Shaping
> ArmaniArtistry : Face Contouring
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