A World First
In line with our commitment to finding alternative solutions for more responsible packaging, we’ve been working with the company BillerudKorsnäs for over a year to create a bottle made from vegetable fiber. Today, we’re proud to be a member of the Paper Bottle Society, created by the Paper Bottle Company - Paboco, a pioneer company born from the collaboration of two packaging experts, BillerudKorsnäs and Alpla.
Paboco, a Danish company, developed a sustainable alternative to plastic packaging by using vegetable fiber derived from sustainable sources to make the bottles.
A Community Of Experts Committed To The Planet
To accelerate the development of innovative packaging and benefit from cutting-edge expertise in technology, design and marketing, Paboco collaborates with other industrial players – including L’Oréal, who has been a pioneering member since its creation and the only actor in the cosmetic industry.
“If we want to accelerate the sustainable transformation within our industry, collaborating with other expert industrial actors and suppliers is essential to finding breakthrough solutions and deploying them on a mass scale. The paper bottle is a great opportunity for more sustainable packaging, and we’ve been very committed to carrying out this major advancement in the cosmetic sector since the very beginning of the collaboration,” said Philippe Thuvien, packaging & development director at L’Oréal.
Driving The Circular Economy
Our objective with this partnership is ambitious. We aim to create bio-sourced and recyclable packaging. The new bottle is held up to the same demanding standards as the bottle its replacing in terms of quality and customer experience. A first bottle is projected to be on the consumer market in 2021 for the brands La Roche-Posay and Kiehl’s.
In addition to helping change the packaging game, this innovative project represents the possibilities for our company to participate even more actively in the circular economy. These initiatives not only echo but further the objectives that we fixed with our sustainable development program Sharing Beauty With All.
Lean more about Paboco at www.paboco.com.
To find out more about our breakthrough innovations, check out our partnership with Albéa, with whom we launched our first paper-based cosmetic tube.
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