L’Oréal and Albéa launch the first cosmetic tube integrating certified paper-based material
Long committed to reducing our environmental impact and improving the footprint of our packaging, L’Oréal is proud to announce the development of the very first cosmetic tube integrating certified paper-based material to gradually replace plastic. The fruit of our collaboration with Albéa, a world leader of cosmetic packaging, its debut on the market is scheduled for 2020.
This breakthrough innovation will allow brands from the L’Oréal group to replace the majority of the plastic currently used in their tubes with new bio-based and certified paper-like material. The environmental benefit of this innovation will be evaluated with the Life Cycle Analysis, the most advanced tool for comprehensive and multi-criteria assessments of environmental impact.
“Since 2007 we have been constantly improving the environmental footprint of our packaging. Today we are going one step further and launching this new technology based on certified paper,” declared Philippe Thuvien, director of packaging and development at L’Oréal.
Our goal is to finish this new technological solution quickly in order to release the first models on the market in 2020, after a testing period in April.
“L’Oréal is committed to improving the environmental or social profile of 100% of its packaging by end 2020,” continued Philippe Thuvien. “This innovative, alternative solution is an integral part of the Group’s packaging strategy.”
The first of these tubes may contain face or body care products.
A Committed partnership
This project illustrates how collaboration between industry experts is essential for developing breakthrough innovations. L’Oréal and Albéa share a consciousness of their responsibilities as major industrial actors. The two companies are also committed to the Ellen McArthur Foundation’sNew Plastics Economy Global Commitment, which promotes a circular economy.
“Albéa’s commitment to sustainability goes back 15 years and is reflected in our broad range of responsible packaging. Our ambition today is to accelerate the development of innovative, responsible solutions, to dare break the codes, to aim for breakthroughs.”
Vice President Marketing, Innovation and Sustainability at Albéa