Beauty Tech
Harnessing the power of tech, data and AI
Technology is evolving at an exponential pace, with innovations like Gen-AI unlocking new possibilities and increasing consumer expectation for smarter solutions. L’Oréal leverages advanced science and latest technologies to bring personalised, inclusive and responsible beauty at scale. With augmented products, smart devices, online platforms, and digital services that diagnose, predict, guide, treat and coach people’s lifelong beauty journey, we are delivering “beauty for each”, powered by Beauty Tech.
Our journey started with virtual try-on services, allowing millions to experiment with makeup and hair colour digitally. This then evolved into advanced diagnostic tools, leveraging AI for personalized skin and hair analysis, providing bespoke routines and product recommendations.
Our commitment lies in merging advanced science with digital prowess to create intelligent solutions that cater to individual needs and elevate beauty rituals beyond traditional boundaries.
Our journey started with virtual try-on services, allowing millions to experiment with makeup and hair colour digitally. This then evolved into advanced diagnostic tools, leveraging AI for personalized skin and hair analysis, providing bespoke routines and product recommendations.
Our commitment lies in merging advanced science with digital prowess to create intelligent solutions that cater to individual needs and elevate beauty rituals beyond traditional boundaries.
8K+
Digital, tech and data experts
No.1
World’s richest beauty database with millions of data points
120+M
Uses of our Beauty Tech services across 66 countries and 31 brands
65K+
employees upskilled on generative AI in 2025
60%
of our global digital, tech and data recruitments in 2025 were women
