Light Straight™ + Multi-styler

The Light Straight™ + Multi-styler is an advanced hair styling tool developed by L’Oréal Research & Innovation that uses patented infrared light technology to style hair at significantly lower temperatures than traditional devices. While ordinary straighteners often reach 200°C, this device operates at a maximum of 160°C, using near-infrared light to reshape the hair's internal hydrogen bonds rather than relying on extreme, damaging heat. This approach helps protect the hair's natural keratin and cuticle, resulting in hair that is twice as smooth and achieved three times faster than with leading premium stylers. Additionally, the tool features internal smart sensors and machine learning algorithms that adapt to a user's specific movements, offering a personalized experience that prioritizes long-term hair health, shine, and strength.