The brand's mission is to plant the seeds of health, well-being and sustainability for future generations.
To protect seeds from over-commercialization, it partners with independent organic farmers to harness the power of local seed varieties to create elevated natural products that make us look good and feel good.
Together with the farmers, Seed Phytonutrients can cultivate a harmonious environment of beauty, agriculture and sustainable business.
The brand's philosophy is simple, and based on 4 obsessions:
- Promoting natural beauty: Natural beauty is synonymous with healthy living. How you feel and what you choose to put into and on your body are more important than the way you look.
- Leading environmental sustainability: Beauty can, and should be, sustainable. Practicing what they preach by using environmentally friendly recycled and recyclable packaging for all products, Seed Phytonutrients feels the responsibility to lead the way and promote environmental sustainability in the beauty industry.
- Supporting organic farms & farmers: Organic farmers and the potent natural ingredients they supply are the heart of the brand's products. Seed Phytonutrients believes in supporting American organic farmers so they are able to continue their way of life, and provide the brand with the ingredients it values so deeply.
- Preserving seed diversity: For thousands of years, seeds have been cultivated, but over the past century, 94% of seed varieties have been lost due to many factors including over-commercialization. Seed saving is extremely important because it creates diversity in plant species that help protect them from pests, diseases and changes in climate.