Discover Style My Hair Pro by L’Oréal Professionnel

Bring the color consultation to another level.

“Style My Hair Pro” allows you, as an hairdresser, to make your client instantly try-on different hair colors to see which ones would suit them best. Inspiration & reassurance at your fingertips.

Style My Hair was initially created to help consumers choose a new hair color before booking an appointment in salon. Building on this success, Style My Hair Pro has been developed and is purely dedicated to hairstylists all around the world, digitalizing the color consultation with their clients.

How does it work?

Style My Hair Pro contains 3 main features


  • Moodboards to inspire you and your clients with the latest trends. Sorted out by categories, product launches, trends, artists and events.

  • 3D try on, to test new hair colors in 3D, you can even add effects such as ombré, sombré etc. Apply the split screen to see your hair before and after.

  • Digital swatchbook, to replace the paper swatchbook little by little. All of L’Oreal Professionnel Haircolor portfolio in one place, easy to access. We aim to save 30T of paper in the next two years.

    Discover L'Oréal Professionnel Paris Style My Hair Pro

    The perfect color consultation tool




    Style My Hair Pro is available to download in 82 countries on the App Store and Google Play store for free. Exclusive for hairdressers

    In November 2020, Style My Hair Pro received two awards from French B2B marketing specialists Trophées Marketing for :

    • Best customer experience

    • Best creativity

    The technology behind

    Thanks to the Modiface Augmented Reality technology, you can safely get inspiration and prepare your visit in salon by trying- on all the L'Oréal Professionnel hair color through the app. The Virtual Try-on is using a face tracker algorithm that will detect your hair and apply virtual color on this area. You can move your head around and the color will follow your hair in real-time!

    Privacy and data

    We do not store any personal data during this experience. Your picture is not used for any other purpose. For more information, please see L'Oréal Professionnel privacy policy in the app settings.

    Discover Discover the digital services

    Intrigued by how beauty and technology work together? Experience the power of our services and devices. See how ModiFace uses Artificial Intelligence and Augmented Reality. Get up to speed on our latest innovations.

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