L’ORÉAL PARIS
The N°1 beauty brand in the world, empowering every woman
through transformative beauty.
L'Oréal Paris creates the future of beauty with breakthrough innovations and unique French savoir-faire. Through 120 years of pioneering science applied across makeup, skincare, haircare and hair color, the brand brings transformative beauty to empower every woman of all ages, skin tones, and hair types to become the best version of herself. More than a beauty brand, L’Oréal Paris supports the elevation of women in society across 150 countries, celebrating their voices and recognizing their true self-worth.
Laetitia Toupet
L'Oréal Paris Global President
We have a responsibility to continuously advance the role of women in society, in all her diversity, whether it be her culture, her background, or her age. In a perpetually changing and often challenging world, our mission is to help break down barriers that stand between women and their ambitions, and to support positive social impact for our communities. With teams around the world, we push the limits of innovation to support women in their daily lives.
Laetitia Toupet
L'Oréal Paris Global President
"I'm worth it." It's more than just a cultural tagline , it's the most powerful brand mission. L'Oréal Paris empowers women through beauty.
We have a responsibility to continuously advance the role of women in society, in all her diversity, whether it be her culture, her background, or her age. In a perpetually changing and often challenging world, our mission is to help break down barriers that stand between women and their ambitions, and to support positive social impact for our communities. With teams around the world, we push the limits of innovation to support women in their daily lives.
N°1
BEAUTY BRAND IN THE WORLD
120
YEARS OF PIONEERING SCIENCE
150
COUNTRIES ACROSS THE WORLD
PIONEERING SCIENCE
Since 1907, L’Oréal Paris never stop innovating, ensuring high performance and safety for all.
FEMININE
Beauty as a power to elevate, transform, and instill self-worth.
FEMINIST
Celebrating every woman’s voice and story. Through its Stand Up program, the brand actively fights street harassment worldwide.
Pioneering Science
Rooted in a scientific heritage spanning nearly 120 years of research and innovation, L'Oréal Paris delivers advanced scientific innovations.
Benefiting from the L'Oréal Groupe's extensive Research & Innovation ecosystem, the brand develops innovative, high-performance solutions powered by leading active ingredients and proprietary technologies from advanced research and biotechnology.
From skincare to haircare, hair color to makeup and also men's grooming, L'Oréal Paris aims to understand diverse skin and hair needs across life stages, offering women and men high-performance products tailored to specific needs and visibly enhancing their beauty.
This research approach is supported by Episkin®, the reconstructed human skin model used for in vitro testing. It enables the brand to develop precisely tailored formulations addressing diverse skin tones and types. In 1989, Episkin® also served as a lever to pioneer an alternative method to animal testing, 14 years ahead of regulation.
I'm Worth It.
For over 50 years, L’Oréal Paris feminist manifesto has empowered women all around the world. Translated into 40 languages, it’s not just a slogan, it’s a global call for independence and elevation embodied by ambassadors who reflect the values of the brand.
In 2025, the 17-minute documentary “The Final Copy of Ilon Specht” traces the origins of the iconic four-word manifesto written in 1971 by a visionary female copywriter for a Préférence hair color campaign.
I believe that the greatest privilege is to be who you are. No apologies for your age, your color, anything! As long as you’re you and living up to who that is and what, ‘I’m worth it’ means. That’s self-worth.
Viola DavisGlobal ambassador for L’Oréal Paris