Do you want to Discover the Winners?

Stay tuned and watch the International Final on 1st of July!

Watch the International Final on July 1st and Discover the Winners of Brandstorm 2022!

Thanks to your votes, 9 finalist teams were selected to pitch their project in front of our Executive Jury on July 1st. Stay tuned to discover which teams will win Brandstorm 2022!

They will take their chance to Disrupt Beauty and pitch their ideas during the L’Oréal Brandstorm International Final on July 1st. Which teams will experience a once-in-a-lifetime Intrapreneurship mission at the L’Oréal Headquarters in Paris? It’s time to discover together!

Watch the International Final on YouTube on July 1st to find out!

Discover the 9 finalist teams and their projects!

Brandstorm 2022 teaser
Brandstorm 2022

Bringing together 


participants from all over the word since 1992

Bringing together 


registrants from 65 countries

Bringing together


more registrants than in 2021


This year is the 30th Anniversary of Brandstorm, making it bigger and better than ever before, offering participants the most powerful, attractive and inclusive edition. L'Oréal Brandstorm empowers youth to have impact tomorrow by inventing the future of beauty, addressing 3 major social issues: INCLUSION, TECH & GREEN


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Imagine breakaway products & services to empower inclusive beauty


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Invent the next dimension
of sustainable beauty


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Revolutionize beauty personalization & experience fueled by Tech



The 3 winning teams for 2022, one from each track, will embark on an exciting, once-in-a-lifetime experience, an Intrapreneurship mission in Paris to transform their winning ideas into real L’Oréal projects!

“This Intrapreneurship experience is a life-changing experience for me. I never imagined before that I could go abroad while in college and take part in an experience like this and meet a lot of inspiring people at L’Oréal. I can learn many things and work with many functions inside the brand. It also prepares me before going on to a full-time job this year at L’Oréal “

(Alber, one of the 3 engineering students at the Bandung Institute of Technology, Indonesia of the 2019 Worldwide winning team)

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