Our Socio-Economic Impact in Egypt
Creating the Beauty That Moves Egypt
At L’Oréal Egypt, our purpose is simple yet profound: to create the beauty that moves the world and to drive meaningful, sustainable progress right here in Egypt.
Since establishing our presence in the country, L’Oréal has grown to become a leading beauty entity, deeply rooted in Egypt’s economy, community, and culture. Today, we bring world-class beauty innovations to Egyptian consumers through a portfolio of 14 iconic global brands.
From our corporate headquarters in Cairo to our state-of-the-art manufacturing facility in 10th of Ramadan City, L’Oréal Egypt operates as an engine of local growth, innovation, and social empowerment. We do not just sell beauty products; we invest in Egyptian talent, partner with local suppliers, advance women’s empowerment, and pioneer sustainable industrial practices.
Investing in Egypt’s Greatest Asset: Our People & Partners
At the heart of L’Oréal Egypt’s success are the people who build it every day. We are proud to be a major contributor to local employment, skill development, and community welfare.
L’Oréal Egypt supports thousands of direct and indirect jobs across the national value chain.
Over 98% of our team in Egypt are local talents. We provide a world-class learning and development opportunities, fast-tracking career growth, and fostering an inclusive, equal-opportunity workplace.
L’Oreal Egypt works hand-in-hand with hundreds of local suppliers, distributors, pharmacies, salons, dermatologist, content creators, pharmacists and agencies, injecting vital capital into the Egyptian market and fostering local business resilience while transforming the international knowledge to its full eco-system.
Empowering Women & Communities: Through local social initiatives & programs and our brand purpose programs, we provide specialized vocational training in beauty and hair care to underprivileged women, enabling them to achieve financial independence and build sustainable livelihoods.
85%
Exports to 20 countries from Cairo plant MENA hub
1=43
Each L'Oréal job in Egypt generates an additional 43 jobs in the wider economy / High Employment Multiplier
22K
Jobs supported across L'Oréal's value chain in Egypt
117K
Beneficiaries until end of 2025
Made in Egypt, Shared with the World: Our Industrial Excellence
Established in 2013 in 10th of Ramadan City, the L’Oréal Egypt manufacturing plant stands as a testament to our deep commitment to local manufacturing and regional leadership.
Cairo Plant is More than an engine for the domestic market, it is a major export hub for the MENA region zone and beyond. Over 85% of the plant's production is exported to over 20 countries across the Middle East and North Africa. Actively prioritize local raw materials and packaging suppliers, helping elevate Egyptian manufacturing standards and driving local value addition in every product that leaves our factory floor.
Beauty That Respects the Planet: Our Environmental Commitment
Through our global strategy, L’Oréal for the Future, we are transforming our business model to respect planetary boundaries and drive positive environmental change across Egypt.
Our 10th of Ramadan plant is a regional benchmark for green production. We continuously optimize energy efficiency, lower carbon emissions, and reduce water consumption per unit produced through advanced water-recycling technologies.
Proudly Cairo plant has reached 100% Renewable energy, 100% water-loop in the industrial process, prioritizing recyclable packaging, and implementing zero-landfill protocols across our operations.
"We measure our success not only by our economic performance, but by the lasting positive legacy we leave on Egypt’s environment and communities."