Middle East
HELENA RUBINSTEIN pioneers Cellular Skin Science, crafting avant-garde skincare through ultra-high concentrations of active ingredients, developed with world-leading experts and clinics.
Since 1902, this approach blends scientific precision with radical sensoriality, to enable women to take control of their beauty and confidently shape their destiny.
Myriam Bekkar-Schneider
Global Brand President
“Since its creation, HELENA RUBINSTEIN has defied conventions, blending scientific precision with radical sensoriality. Today, it stands as the most avant-garde brand in skincare.”
Myriam Bekkar-Schneider
Global Brand President
Avant-Garde Skincare
“Since its creation, HELENA RUBINSTEIN has defied conventions, blending scientific precision with radical sensoriality. Today, it stands as the most avant-garde brand in skincare.”
15
Years of expertise on pre and post procedure
66
Clinical studies since 2009
17
Years of partnership with Laclinic-Montreux
REPLASTY
Partnering with Laclinic-Montreux since 2008, the brand created REPLASTY to address gravity, volume loss, and less defined facial contours.
POWERCELL SKINMUNITY
HELENA RUBINSTEIN pioneered the use of native vegetal cells to counter skin exhaustion, instability, and a fragile skin barrier.
PRODIGY CELLGLOW
HELENA RUBINSTEIN’s research with Pr. Jean-Marc Lemaitre (INSERM) answers concerns such as loss of radiance and skin uniformity.
First Class Service
At HELENA RUBINSTEIN, first-class service is a cornerstone of the brand experience. The Skin Tech Interventions program seamlessly integrates advanced skin diagnosis, cutting-edge devices, expert treatment protocols, and personalized prescriptions, culminating in bespoke follow-ups by Personal Skin Consultants and Private Facialists.
Helena Powers
Beyond delivering avant-garde skincare and unparalleled services, HELENA RUBINSTEIN carries forward the legacy of its founder, Madame Rubinstein.
HELENA POWERS, the brand’s philanthropic initiative, actively extends this pioneering spirit to a new generation by supporting female entrepreneurs. It specifically advocates for those whose innovative projects generate a positive impact on the environment or society through concrete actions including bespoke business tutoring, confidence-boosting workshops, training, networking, and enhanced visibility via dedicated Female Entrepreneur awards.
"Beauty is nothing without Science"
Helena Rubinstein