11 Faubourg : The worldwide beauty Luxury temple
On October 3, 2022, the Maison de Beauté opened its doors once again to retake its place as the most desirable beauty address in Paris. The majestic 1,800-square-meter mansion owes its rebirth to the talent of architects Sophie Thuillier and Cristiano Benzoni. To orchestrate the center’s renewal, Carita also signed on celebrity hairstylist John Nollet as artistic director.
“Carita is a pioneering house that built the special relationship that still exists between artists, hairdressers, and beauty. I hope to instill my vision, share my experience, and restore this beautiful brand to its rightful place,” said Nollet.
Guests enter the building through Carita’s signature portico, then pass under a series of arches to reach a concept store. The black and white marble setting, enhanced with pink onyx and chrome highlights, evokes gentle curves. On the main floor, at the rear of a boutique featuring Carita skincare products, discreet alcoves welcome customers for their diagnosis. Stairs lead up to 11 treatment rooms and a hair salon. Eye and semi-permanent makeup care services are also on offer, along with a 35-seat restaurant run by chef Amandine Chaignot. The center even boasts its own private apartment.
The refurbishment project was entirely eco-designed using materials and techniques chosen for their sustainability, recyclability, and compliance with the most exacting environmental certifications.