L'Oréal Groupe Unstereotype Alliance membership

Reinforcing our Commitment to Inclusive Marketing and Advertising with Unstereotype Alliance

L’Oréal is proud to join the Unstereotype Alliance, an industry-led initiative convened by UN Women that unites advertisers, industry leaders, and creatives to end harmful stereotypes in advertising.

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"At L’Oréal, we believe in inclusive beauty that encourages self-expression and empowerment. We are proud to join the Unstereotype Alliance, to work with allies and experts to further strengthen the capacity of our advertising to create the beauty that moves the world."

Asmita Dubey
Chief Marketing and Digital Officer, L’Oréal Groupe

At L’Oréal, we believe that being a truly inclusive company requires a continuous evolution in mindset to embrace new ways of thinking, working, and creating, which is reflected in our advertising and marketing. Our Diversity, Equity & Inclusion strategy is structured around 4 pillars: Gender and LGBTQIA+, Disability, Socio-economic & Multicultural Origins, and Age & Intergeneration. The Unstereotype Alliance collectively acts to empower people in all their diversity (including gender, race, class, age, ability, ethnicity, religion, and sexuality) by using advertising as a force for good to drive positive change all over the world.

In line with the United Nations Guiding Principles on Business and Human Rights, L'Oréal respects internationally recognized Human Rights, wherever we operate and throughout our value chains. Since 2014, L’Oréal supports the Women’s Empowerment Principles, a collaboration between UN Women and the United Nations Global Compact. Our partnership with Unstereotype Alliance is in line with this commitment, as well as our work on Sustainable Development Goal #5, Achieving Gender Equality. L’Oréal was also one of the first companies to officially support the Standards of Conduct introduced by the United Nations in 2018 to combat the discrimination faced by the LGBTQIA+ community. These standards go beyond fair employment practices and are designed to foster overall social change.

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About the Unstereotype Alliance:

The Unstereotype Alliance seeks to eradicate harmful stereotypes from advertising and media to help create a more equal world. Convened by UN Women, the Alliance collectively acts to empower people in all their diversity (including gender, race, class, age, ability, ethnicity, religion, and sexuality) by using advertising as a force for good to drive positive change all over the world.
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