Join the Refill Movement

NEWS
RELEASE

 

L’ORÉAL CALLS ON CONSUMERS IN SINGAPORE TO

#JOINTHEREFILLMOVEMENT IN ITS BIGGEST EVER CAMPAIGN FOR REFILLABLE BEAUTY

• L'Oréal launches the third and most ambitious edition of #JoinTheRefillMovement: its biggest ever corporate sustainability campaign.
• The campaign, timed to coincide with World Refill Day, June 16, spans skincare, fragrance, makeup and haircare: and has been designed to bridge the gap between the intention and action of the 84% of consumers who say they want to make more sustainable choices.
• Refills are one part of L'Oréal's wider packaging sustainability ambition: directly enabled by the Group’s 100 million-euro L’AcceleratOR programme, which includes investing in scaling next-generation packaging materials.