L’Oréal USA Appoints Han Wen as Chief Digital & Marketing Officer

The appointment comes as the beauty leader continues its digital acceleration in the US market

NEW YORK, NY, MAY 23, 2022 – L’Oréal USA today announced the appointment of Han Wen as Chief Digital & Marketing Officer for L’Oréal USA, effective immediately. Wen will serve as a member of L’Oréal USA’s Management Committee. 


“Han brings deep experience and expertise to this strategic role at a time when digital is at the forefront of our business. Her outstanding track record and extensive knowledge of how we can best engage with our consumers and accompany them in both offline and online environments will be critical to our success,” said David Greenberg, L’Oréal USA CEO. “We are always focused on innovating our marketing strategies and adapting our channels to meet the changing needs of our consumers, and we are thrilled that Han will be driving our digital transformation in partnership with our brands.”  


In this role, Wen will lead the digital transformation of the company at the enterprise level, in partnership with its divisions and brands. Her scope includes a focus on consumer insights & intelligence, digital go-to-market-strategies, marketing innovation, media planning and buying, and creating a center of excellence in content and digital services. 


Wen brings her expertise from L’Oréal USA’s Professional Products Division [PPD] where she has led the digital transformation for the US PPD business since 2017. In that role, she harnessed a digital and data-driven marketing approach to enable brands to reach the consumer across platforms and at every moment of the customer lifecycle during a time that was marked by a 5x increase in the Division’s ecommerce weight of business. 


Prior to her role as CDMO for PPD US, Han served as the Global Chief Digital Officer for the L’Oréal Paris brand. Han rejoined L’Oréal after spending two years at LVMH and nearly eight years with the Clarins Groupe where she was the Group Chief Digital Officer. In this role, Han was responsible for developing and executing enterprise-level business, technology and innovation strategies.


Han Wen succeeds Marc Toulemonde, who had been appointed Chief Digital & Marketing Officer of L’Oréal USA in November 2020.



About L'Oréal USA      

L'Oréal USA is the largest subsidiary of the L'Oréal Group, the world’s leading beauty company. Through its management of over 35 iconic beauty brands, L’Oréal USA has generates more than $8 billion in sales annually. Products are available across all distribution channels including hair salons, department stores, mass market, pharmacies, medi-spas, e-commerce and more. L’Oréal USA’s commitment to growth is generated through sustainable innovation and driven by the company’s L’Oréal for the Future ambition which demonstrates sustainable development across the Group’s value chain. The company is headquartered in New York City, employs more than 11,000 people, and operates administrative, research, manufacturing and distribution facilities across 16 states.

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