The chic, eye-catching “Recycle and Be Rewarded Initiative” launched between April and June 2011 for Earth Day was a sensation. To draw the public's attention to the importance of recycling and minimising waste, the brand Kiehl’s offered its customers the gift of an elegant and colourful eco-friendly bag in a limited edition.
Designed exclusively for Kiehl’s by American Grammy Award winning musician/producer Pharrell Williams, each bag was made in Bionic® Yarn material produced from plastic bottles.
An emblematic gift for customers who chose environmentally-friendly products with a capacity of 500 ml to 1 litre, or who brought empty packaging back to the shop..
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