Created in Morocco in 1943 under the name UFCI (French Union for Trade and Industry).

It was in 2000 that the L'Oréal Group decided to unify the name of all of its subsidiaries around the world, and therefore to give birth to L’Oréal Maroc.

In total, more than 18 internationally renowned brands are marketed by the Moroccan subsidiary with the aim of meeting all of Morocco's beauty aspirations and their infinite diversity.

L'Oréal Maroc's performance is based above all on the daily commitment and enthusiasm shown by its teams. They try to communicate their passion and expertise in beauty to the greatest number of Moroccan consumers through 4 major Divisions: The Consumer Products Division, The Active Cosmetics Division, The Professional Products Division and The L'Oréal Luxe Division , which cover 4 distribution channels: supermarkets, pharmacies and drugstores, hair salons and finally perfumeries and chains of beauty products.

Discover Our beautiful stories

L’Oréal Groupe Moracco has set itself the mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety. Here is a look at the Group’s latest stories.

Join the Refill Movement

Join the Refill Movement

L’Oréal for the Future

L’Oréal for the Future

People are our greatest strength

People are our greatest strength
Beauty Full of Science  Hand pouring blue scientific liquid KV DESK

Beauty Full of Science

Beauty Full of Science

Essentiality of Beauty

Essentiality of Beauty
2026 TA BANNER Woman with black hair smiing in red vest with white Tshirt CARD

Careers

Careers

Strategy & Model

Strategy & Model
Nicolas Hieronimus v2Fond Creme

Nicolas Hieronimus

Chief Executive Officer

Our four Divisions play a major strategic role as they enable L’Oréal to cover all the aspects of beauty

What unites our Divisions and our brands is a common passion for beauty, and the fact that they all benefit from L’Oréal’s powerful Research to keep the innovations flowing.


Our Divisions have demonstrated their tremendous adaptability in a world whose transformation keeps on accelerating. Here are three examples: digital, channel shift and the new “militant” consumer’s expectations.

Nicolas Hieronimus

Chief Executive Officer

Our four Divisions play a major strategic role as they enable L’Oréal to cover all the aspects of beauty

What unites our Divisions and our brands is a common passion for beauty, and the fact that they all benefit from L’Oréal’s powerful Research to keep the innovations flowing.


Our Divisions have demonstrated their tremendous adaptability in a world whose transformation keeps on accelerating. Here are three examples: digital, channel shift and the new “militant” consumer’s expectations.

1943

introduction of L'Oréal Products to Morocco

18

international brands in Morocco

>50%

L’Oréal Maroc employees are women in Middle Management and Management Committee

Finance

2026 Half-Year Results

2026 Half-Year Results

Commitments

Driving Water Circularity Across Our Factories

Driving Water Circularity Across Our Factories

Groupe

L'Oréal becomes the Exclusive Beauty Partner of the Plenitude Arena

L'Oréal becomes the Exclusive Beauty Partner of the Plenitude Arena

Groupe

L’Oréal enters a 50-year exclusive worldwide beauty licence with Kering for the Gucci brand

L’Oréal enters a 50-year exclusive worldwide beauty licence with Kering for the Gucci brand
2026 CSR Hero Visual Women during their certificate award ceremony in Ecuador

Sustainable Development

L’Oréal reinforces its climate emergency philanthropic fund with an Additional €20 million endowment through 2030

L’Oréal reinforces its climate emergency philanthropic fund with an Additional €20 million endowment through 2030
Le Visionnaire Newsroom CARD

Groupe

L’Oréal to acquire a majority stake in Innovist, a leading digital-first Indian personal care house of brands

L’Oréal to acquire a majority stake in Innovist, a leading digital-first Indian personal care house of brands

Contact Us

Adresse:
Immeuble Walili Street (12è & 13è étages)
N° 65 Main Street Finance District
CFC Hay Hassani
20220 Casablanca

Tel: (+212) 5 22 44 02 40

Questions about a product: [email protected] 

Recruitment request: [email protected]