Plan de travail 1

Maybelline Virtual Makeup on Teams

12 makeup looks ready in a click

The virtual makeup looks are now globally available as an option in Teams video calls to those with a Teams enterprise license.

Introducing 12 Maybelline Virtual Makeup Looks for Teams

Take your meetings to the next level with the first ever virtual makeup on Microsoft Teams from Maybelline! In a click, you can choose from 12 virtual makeup looks to complement your personal style and to effortlessly feel your best, especially at work. 


Our groundbreaking partnership with Microsoft offers free virtual makeup looks on Teams for enterprise users worldwide, that's over 300MM people! This is a further step for the brand into the digital world and aims to empower everyone with the self-confidence to go after what they want, especially at work.

"Maybelline has always championed democratizing makeup through a combination of our geographical footprint, accessible price point, and inclusive, easy-to-use products suitable for all skill levels. Now, we want to expand our accessibility further by entering the virtual world at scale. Our collaboration with Microsoft Teams will reach millions of people at work, where it’s that much more important to feel confident and to express yourself."

Trisha Ayyagari, Brand President of Maybelline New York.



Maybelline New York is taking its latest step into the digital makeup world.

Powered by Modiface AI and developed in collaboration with the Geena Davis Institute to ensure representation of a broad and diverse population, Maybelline aims to provide users with a range of looks to best suit their meetings, while allowing them to explore different makeup looks, they might not have otherwise tried out.

Consider this your "virtual makeup bag," equipped with all the must-have digital makeup products for our increasingly virtual world. With a simple click, users can choose from 12 makeup looks to complement their own natural look and effortlessly feel their best. Each look has a product breakdown so users can understand which Maybelline New York product and shade constitutes the virtual look and recreate it in real life. 

"At Microsoft, empowering people through technology is at the core of what we do. The new Maybelline Beauty App in Microsoft Teams is a great example of how, together with our partners, we are giving people more ways to express themselves in hybrid work environments using the power of AI."

Nicole Herskowitz, Vice President of Microsoft Teams

How to Get Started

Step 1: Launch Microsoft Teams
Step 2: Go to Video Effects and find the Maybelline tab 
Step 3: Try on the 12 makeup looks
Step 4: Choose your favorite and join the meeting!

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