La Roche-Posay: Learn All about Sun Protection with the UVMune400 QR Code

Highlighting the innovations, research, sustainability, and tech behind UVMune400

In March 2022, L'Oréal Research & Innovation launched UVMune 400, a breakthrough sun filtering technology that protects the skin efficiently against the most insidious UV rays. A sun protection pioneer for 30 years, La Roche-Posay was the first L’Oréal brand to launch UVMune 400 through its Anthelios franchise. Now it has begun providing a QR code with the product to allow consumers to access a wealth of information. Read on to learn more about this new digital experience.

Innovative protection against the entire UV spectrum

Sun is the leading cause of skin cancers and premature ageing. By penetrating deep inside our skin, UVA rays – especially long UVA rays – are responsible for severe skin DNA and deep cell damage. UVA rays constitute 95% of the UV rays that reach our skin every day. These UVA rays are present throughout the year, even in the winter and pass though clouds and windows. With UVMune 400, the most efficient filter against the most insidious UV rays, ultra-long UVA rays [380 - 400nm], L’Oréal is making its biggest breakthrough in solar innovation in 30 years.

Learn more about UVMune 400

77%

of respondents worldwide say they do not protect themselves against the sun all year round1

57%

of respondents say they regret not protecting themselves against the sun in the past1

A wealth of information available via the QR code

 

L’Oréal R&I is proud to partner with La Roche-Posay, the first brand to benefit from this totally new UV filter with the launch of Anthelios UVMune 400, which hit pharmacy shelves in March 2022. Every product comes with a QR code2, enabling La Roche-Posay to highlight all the innovations, research, sustainability, and tech behind the product.

Consumers can use the QR code to connect with the brand and learn about:

  • Sun protection and the importance of using sunscreen
  • How the latest innovations and technology have been harnessed to create a medically and scientifically superior product
  • La Roche Posay’s focus on sustainability and environmental impact

Learn more about La Roche-Posay

1 Already available in the UK, France, Spain and soon in Mexico.
2 La Roche-Posay, 2021. Epidemiological study on 17k people from 17 countries.
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