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L'Oréal Groupe Sustainable Beauty Bar, New Zealand

Demonstrating that beauty can be sustainable, and sustainability can be beautiful

On November 14th, L'Oréal Groupe Australia and New Zealand hosted a Sustainable Beauty Bar event in the new Professional Hair Academy in Auckland. A curated guest list of media, influencers and retailers were invited to the event to immerse themselves in a beauty experience that highlighted the best in research and innovation that is driving L'Oréal's dedicated sustainability journey.

The cross-branded event showcased a mix of the Groupe's most sustainable brands and products, across the skincare, sun protection, haircare, makeup, and fragrance categories. Guests were treated to bespoke experiences including hair treatments and styling, skin and makeup applications as well as manicures by L'Oréal professionals, makeup artists, and hair educators.

The engaging guest journey concluded with a luxury engraving station where they personalised a refillable fragrance.


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For further information on L’Oréal Australia & New Zealand’s sustainable beauty, please contact [email protected].

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