Brands | Commitments
L'Oréal Groupe - With Curl Legacy by Kérastase: passing on the knowledge of curly hair
Kérastase unveils Curl Legacy, a campaign focused on those who are born with wavy, curly, or coily hair. Through video-taped testimonials from Kérastase ambassadors, Curl Legacy focuses on sharing and passing on knowledge: accepting curly hair, caring for it. Being proud of your heritage, being proud of your curls