For the first time, L’Oréal Australia is bringing together the power of its 32 brands to launch its first local beauty subscription service, L’Oréal Australia Beauty Box powered by bellabox.
As the world’s leading Beauty Company, L’Oréal Group has devoted itself to beauty for 113 years and is dedicated to its sense of purpose “Create the beauty that moves the world” by empowering women, celebrating diversity, shaping the future of beauty through science and innovation while maintaining the protection of the planet. L’Oréal Australia Beauty Box brings together the Group’s unique portfolio of everyday and luxury brands in partnership with bellabox (renown as Australia’s #1 beauty subscription service provider).
Launching on April 7th, 2022, the Autumn box will be one of four seasonal boxes available for purchase on a quarterly basis and has been curated to feature products suited for each season across skincare, cosmetics, haircare, and fragrance.
“Our insights show consumers shop their beauty regime across multiple brands and enjoy discovering new products. We are extremely proud to bring together the best products in our portfolio to offer a service with significant value, and designed to ensure minimal impact to the planet” - Christine Guerru, eCommerce Director L’Oréal Australia
L’Oréal Australia is committed to a sustainable future, which means that the Beauty Box has been consciously designed to care for the environment and ensure consumers receive their products with minimal impact on the planet. This includes:
- No loose leaflets or information cards inside the box
- Box materials are Forest Stewardship Council certified and 100% recyclable
- Multi-brand product bundling to reduce CO2 impact
L’Oréal Australia Beauty Box RRP | $149.95 each or Subscribe and Save at $139.95 each, including free shipping. Over $300 in RRP value.
Stockist | sold exclusively at bellabox from April 7th.
‘Autumn’ Beauty Box | products included:
- La Roche-Posay Effaclar Serum 30ml
- Pureology Hydrate Soft Softening Treatment 200ml
- Thayers Rose Petal Alcohol-Free Toner with Witch Hazel Aloe Vera 355ml
- Maybelline Super Stay Matte Ink Liquid Lipstick - Lover 15
- L'Oréal Paris Paradise Mascara - Black
- NYX Professional Makeup Bright Maker Primer
- Kiehl's Ultra Facial Cream 50ml
- Kérastase Elixir Ultime 100ml
- Lancôme Advanced Genifique Serum Sachet 1ml
- Yves Saint Laurent Black Opium Eau De Parfum Sample 1.2ml
- L'Oréal Paris Midnight Serum Sachet
- SkinCeuticals Triple Lipid Sachet 2ml
MEDIA CONTACT | [email protected], Media Relations Manager, L'Oréal Australia