L'Oréal Group
L’Oréal premiers virtual beauty looks on first ever multi-brand beauty partnership with metaverse avatar platform, Ready Player Me
L’Oréal announces a new, multi-brand beauty partnership with Ready Player Me, the leading cross-game avatar platform for the metaverse. Two of the Group’s leading brands, Maybelline New York and L’Oréal Professionnel premier exclusive makeup and hair styles for avatar creation on Ready Player Me that can be used on more than 4,000 platforms and apps worldwide.