In line with the Group’s global sustainability vision “L’Oréal for the Future”, L’Oréal Hong Kong has been committed to promoting the green development of the beauty industry and addressing the recycling issues related to its products. The survey results also indicate that 62% of the respondents are more likely to recycle their products if in-store recycling is available.
As such, L’Oréal Hong Kong is kicking off its first-ever cross-brand recycling programme across the city with its 13 beauty brands. Kiehl’s, Lancôme and L’Oréal Paris will be taking the lead in accepting used product containers at their stores from this month. By the end of Q2 2021, the programme will cover the Group’s other 10 beauty brands in Hong Kong, contributing together to Hong Kong’s sustainable development through joint effort of the brands. Partnering with local environmental social enterprise V Cycle, beauty packaging which can be recycled in the programme includes not only plastic bottles but also glass and metal parts of the beauty products such as mascara tubes, brow pencils tubes and body, lipstick cases and compact powder cases, etc.
“The survey has helped us better understand the local consumer attitude and behaviour towards sustainability,” said Eva Yu, President & Managing Director of L’Oréal Hong Kong.“We are at a critical point with regards to the future of our planet, and we welcome the increased awareness on this front. As a leader in the beauty industry, our goal is to work closely with our local community to drive sustainability and take actions with consumers to preserve the environment. As such, our first-ever recycling campaign is designed to do exactly this.”
“Having worked alongside L’Oreal Hong Kong for 2 years, we’re we’re delighted and grateful for the opportunity to step up our efforts in this exciting citywide recycling programme,” said Eric Swinton, Founder and CEO at V Cycle. “In offering people a platform to recycle and reuse valuable resources, we are creating a circular economy that benefits both the environment and our society, while changing consumption habits by stemming the inflow of plastic. We are confident that together with L’Oreal Hong Kong, we will raise consumer awareness on the need to recycle and that this initiative will inspire people to take action.”