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L’Oréal Professionnel Integrates 3 D Real Time Hair Color Try-On Based on Artificial Intelligence on Its “style My Hair” App

L’Oréal Professional is the first brand in the professional haircare industry to scale pioneering 3D real-time haircolor try-on service both on its “Style My Hair” app and in salons. This Augmented Reality makeover technology has been released in partnership with the leading beauty AR company Modiface, based in Toronto. This new 3D technology, based on Artificial Intelligence, is already available for download on the App Store and will soon be launched on Android Stores