Consumer Products Division

From a small, family-owned business in 1915 to the number one cosmetics company in America, Maybelline New York takes trends from the catwalk to the sidewalk, and provide opportunities for every woman to bring the energy and style of New York City into their everyday look so that they are more confident and dare to experiment with various unique make up creations.

Inspired by modern women, Maybelline New York presents innovative products with the latest technology, a complete product range, up-to-date with trends, practical, and of course affordable. Some of Maybelline bestsellers products are Superstay Matte Ink Lipstick, Fit Me Foundation and Lash Sensational Mascara.

Founded in 1999 by Toni Ko, NYX Professional Makeup is a modern, digitally native makeup brand on the forefront of today’s emerging beauty trends.

NYX Professional Makeup empower every proud makeup junkie to live, dream, and experiment at full volume

That's why, NYX Professional Makeup always bringing you pro-level makeup, the most expert formulas, the highest-grade pigments, and making them accessible for everyone. Some of NYX Professional Makeup iconic products are Soft Matte Lip Cream, Butter Gloss and Jumbo Eye Pencil.