Middle East
Consumer Products Division
Democratize the best of beauty
As the top beauty Brand sold in retail outlets, L’Oréal Paris makes the most innovative products accessible to everyone. Its ambassadors embody a certain beauty ideal summed up in the legendary signature: “Because you’re worth it.”
L'Oréal Paris offers from all continents male and female beauty products of all types (makeup, skin care, hair care, styling, hair color and men), from the excellence of its Research Laboratories.
Some of L'Oréal Paris bestsellers products are, Color Riche lipstick, Revitalift Skincare, Elseve Haircare and Men Expert Hydra Energetic skincare for men.
From a small, family-owned business in 1915 to the number one cosmetics company in America, Maybelline New York takes trends from the catwalk to the sidewalk, and provide opportunities for every woman to bring the energy and style of New York City into their everyday look so that they are more confident and dare to experiment with various unique make up creations.
Inspired by modern women, Maybelline New York presents innovative products with the latest technology, a complete product range, up-to-date with trends, practical, and of course affordable. Some of Maybelline bestsellers products are Superstay Matte Ink Lipstick, Fit Me Foundation and Lash Sensational Mascara.
In 1904, Garnier was founded by Alfred Amour Garnier in Blois, Paris. Starting from hair care products with natural ingredients, Garnier has continued to grow and began to enter the world of skin care.
Garnier believes that nature has provided the best self-care solutions, therefore Garnier products always use natural ingredients
Now Garnier has grown into an international body care brand with 7 main product categories and has a wide range of treatments that can meet various consumer needs.
Some of Garnier popular products are, Garnier Micellar Cleansing Water, Garnier Light Complete, Garnier Ultra Color and Garnier TurboLight OilControl.
Founded in 1999 by Toni Ko, NYX Professional Makeup is a modern, digitally native makeup brand on the forefront of today’s emerging beauty trends.
NYX Professional Makeup empower every proud makeup junkie to live, dream, and experiment at full volume
That's why, NYX Professional Makeup always bringing you pro-level makeup, the most expert formulas, the highest-grade pigments, and making them accessible for everyone. Some of NYX Professional Makeup iconic products are Soft Matte Lip Cream, Butter Gloss and Jumbo Eye Pencil.