L'Oréal at VivaTech 2026: the Beauty Odyssey

As we celebrate our landmark 10th anniversary at VivaTech, L’Oréal Groupe brings over a century of expertise to a defining vision: The Beauty Odyssey.

For more than 115 years, L’Oréal has been dedicated to a single vocation: creating the beauty that moves the world. We recognize that beauty is an essential need that has existed since the dawn of humanity – a universal desire that crosses time, countries, and cultures. This is what makes beauty a human odyssey that is deeply personal, an act of self-expression, and a powerful force that gives confidence in who we are and how we connect with others. It is a gesture of self-care, creativity and a vital pulse of culture.

At VivaTech 2026, we reveal how we are enhancing this human experience by programming the future of beauty. As AI rapidly reshapes how we live, work, and experience beauty, new opportunities are emerging, and we are ready to seize them. We believe the future of beauty is not a destination we reach by chance, but a trajectory we architect with intention. By combining our scientific leadership in beauty with our expanding mastery of Tech, Data and AI, and our deep understanding of consumers’ evolving expectations, we are pioneering this hyper-personalized, predictive Beauty Odyssey to satisfy the infinite diversity of beauty needs and desires at the speed of culture.

Our booth is our expedition base for our Beauty Odyssey. This year, we welcome guests through KALLISTÉ, a monumental installation named after the Greek Καλλίστη ('the most beautiful'). 

KALLISTÉ acts as a symbolic guide, capturing the senses and leading visitors toward our advanced Beauty Tech innovations, grouped under 4 strategic territories of exploration:

• AI Powered Consumer and Marketer Journeys: As AI writes a new chapter in the deeply personal and very social, beauty consumer journey, we are transforming it, for both humans and agents. We do this with a dual muscle of Math & Magic combining data, technology, and speed with creativity, intuition, and cultural relevance.

• The Future of Brand Storytelling at the Speed of Culture & Technology: Creating cultural Salience with both Math & Magic. Discover how L'Oréal's brands are showing up at the heart of cinema, sports, music, gaming & social platforms – and how with Beautytainment and Lorealistar we are turning beauty into a force of culture with augmented creativity.

• Tech is in the Hair: Explore how L'Oréal's 116-year mastery of hair biology is being amplified by AI and digital twin technology - and discover a new generation of hair services, advanced styling tools and more personalized hair care, for each and everyone hair texture.

• Longevity is in the Skin: Explore the science that is rewriting what skincare can achieve. Discover how L'Oréal Longevity Integrative Science™ is decoding the biology of aging – with predictive AI, advanced imaging and breakthrough biotech innovations – to open a new era of proactive, personalized skincare.

This is our Beauty Odyssey: an intentional journey toward new discoveries and limitless possibilities, to bring the best of Beauty powered by Tech, Data, and AI to each and every person around the world.