Helping disadvantaged people by rebuilding their self-confidence

Project of L’Oréal Greece
Imagine having no access to essential selfcare services, like haircare.
This is the case for almost 30,000 people in Athens.
With the first Community Hair Salon, volunteer hairdressers can now offer to these people the precious gift of self-confidence.
To bring this idea to life, we joined forces with the Reception & Solidarity Center of Athens and valuable partners, who helped us transform an old storage into a modern and welcoming hair salon
in only three months.
Hairdressers from all over Greece are proudly joining our initiative, creating the network of solidarity that transforms everyone's lives.
Selfcare is not a luxury, it's a basic human right.