Middle EastShaping the future of professional beauty
With hairstylists at our heart and tech as our accelerator
As the undisputed worldwide leader and hairstylists’ preferred partner for over 115 years, our division is dedicated to shape the future of pro beauty and elevate the profession in this golden age of hair.
We proudly uphold our rich history while acting as a forward-thinking force driven by a challenger spirit, constantly seeking new perspectives to strengthen our competitive advantage.
With a bold, human-centric vision, we leverage our unrivalled portfolio of sensational brands and unique expertise in science and technology to decisively lead the industry forward.
We are the cutting edge and caring edge of professional beauty.
Omar Hajeri
President - Professional Products
The Professional Products Division is going full speed ahead, leading the premiumization of the industry while setting the pace for sophisticated new routines. As the market leader, we combine an unrivalled brand portfolio with cutting-edge beauty tech to deliver personalized experiences for increasingly diverse hair types. By expanding our full omnichannel model—strengthening our presence in salons, selective retail, and e-commerce—we serve professionals and meet our consumers wherever they shop. Central to this transformation is our unique relationship with over 3 million hairstylists worldwide. We are empowering these ultimate advocates through digital tools and targeted education to make salons more desirable, profitable, and sustainable. Together, we are re-enchanting the salon experience and leading the industry toward this golden age of hair.
Omar Hajeri
President - Professional Products
The Professional Products Division is going full speed ahead, leading the premiumization of the industry while setting the pace for sophisticated new routines. As the market leader, we combine an unrivalled brand portfolio with cutting-edge beauty tech to deliver personalized experiences for increasingly diverse hair types. By expanding our full omnichannel model—strengthening our presence in salons, selective retail, and e-commerce—we serve professionals and meet our consumers wherever they shop. Central to this transformation is our unique relationship with over 3 million hairstylists worldwide. We are empowering these ultimate advocates through digital tools and targeted education to make salons more desirable, profitable, and sustainable. Together, we are re-enchanting the salon experience and leading the industry toward this golden age of hair.
115
Years of avant-garde
>3M
Hairstylists interacting with the division
400K
Partner salons
Discover “CUTTING EDGE THE PODCAST”,
Through an exclusive podcast series, we invite you to discover the unique stories, visions and voices of rule-breaking hairstylists from around the world.
In 30 minute interviews, they share their journey to success, how they are shaping the future of professional beauty, and how they are elevating the profession to new heights.
Do not forget to subscribe and stay tune for upcoming episodes!
#CuttingEdgeThePodcast
LISTEN TO THE PODCAST
Pioneering the sustainable transformation of the professional beauty
At L'Oréal Professionnal Products, it all starts with the Pros. As leaders of our industry, it is our duty and our ambition to drive its sustainable transformation and embark hairstylists on the sustainable journey.
With the Hairstylists for the Future program, we aim at empowering each hairstylist with knowledge and solutions to make their salons more sustainable, while being more profitable.
How ? By providing hairstylists with:
Adequate sustainable solutions developed by our brands (AirLight Pro, Water Saver, refills at the backbar and in salons).
Local external partnerships with green energy providers, hairwaste valorization companies or multi-stream waste collecting actors, and comprehensive training modules.
Since the launch of this program in 2022, more than 62 000 salons have adopted at least one of our sustainable solutions.
