Middle EastLuxe Division in essence
Luxe Division is the worldwide leader in luxury beauty.
Through its unparalleled portfolio of 30 iconic brands, the Division, driven by its ”Culture de l'Écart” approach, crafts and delivers unique luxury experiences, blending iconic products with elevated services and emotions.
Cyril Chapuy
President L’Oréal Luxe
At Luxe Division, defying the rules is not just a belief; it’s our guiding principle.
We see luxury beauty as a space of constant reinvention, where the extraordinary is not an accident, but a destination. Our mission is to lead this journey, shaping the future of luxury and unlocking the profound emotional power of beauty. This ambition is anchored in our unique “Culture de l’Écart”—an approach that champions creative tension and challenges the status quo, a commitment to move beyond the expected and master the delicate balance between rich heritage and audacious innovation. With an unparalleled portfolio of 30 iconic and complementary brands, Luxe Division is the undisputed leader of luxury beauty. Our team is made of over 30,000 talented and passionate luxury experts all around the globe. They are the true architects of our success and ensure that each brand preserves its unique DNA while accelerating its global growth.
Cyril Chapuy
President L’Oréal Luxe
Shaping the future of Luxury Beauty
At Luxe Division, defying the rules is not just a belief; it’s our guiding principle.
We see luxury beauty as a space of constant reinvention, where the extraordinary is not an accident, but a destination. Our mission is to lead this journey, shaping the future of luxury and unlocking the profound emotional power of beauty. This ambition is anchored in our unique “Culture de l’Écart”—an approach that champions creative tension and challenges the status quo, a commitment to move beyond the expected and master the delicate balance between rich heritage and audacious innovation. With an unparalleled portfolio of 30 iconic and complementary brands, Luxe Division is the undisputed leader of luxury beauty. Our team is made of over 30,000 talented and passionate luxury experts all around the globe. They are the true architects of our success and ensure that each brand preserves its unique DNA while accelerating its global growth.
1st
BEAUTY LUXURY PLAYER
Leading the market in Fragrance, Makeup and Skincare by challenging convention.
30
ICONIC BRANDS
A portfolio of the world’s most desirable couture houses and visionary brands.
30,000
LUXURY ARCHITECTS
Fueled by a “Culture de l'Écart” to constantly reinvent the codes of beauty.
Our “Culture de l’Écart”
The "Culture de l’Écart" is the heart of our vision, reinventing luxury codes for decades.
It expresses our unique expertise and ability to reinvent the codes of Luxury while respecting and anchoring the heritage and values of our iconic Brands.
Launched in 2023, our documentary series reveals our unique savoir-faire across three seasons. Go behind the scenes to see how we rethink the drivers of creation to transform the ordinary into unique beauty experiences.
Osmobloom™ reinvents extraction.
This solvent-free technology captures the true essence of fresh flowers, preserving their natural scent with minimal impact.
