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Run Le Hair Show was born from the desire of L'Oréal Professionnel Paris to offer innovative products meeting the expectations of professionals in their daily lives. The series, committed to being “By Pros, For Pros”, is firmly rooted in the brand identity that stretches back to more than 110 years and becomes more relevant every day.
This innovative support for hair artists from L’Oréal Professionnel Paris is a powerful response to the needs of our increasingly connected and rapidly changing world. Consumer expectations are moving, and social networks are constantly revealing new trends. During the past two years, the Covid pandemic has amplified these trends while increasing the human desire for connections, advice, and information sharing.
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