Run Le Hair Show: the New Web Series from L’Oréal Professionnel Paris
In the second episode, find out all about new trends and advice for coloring hair
Color, Color, Color! The second episode of Run Le Hair Show, broadcast on L'Oréal Professionnel Paris YouTube channel on September 19, sets the tone. The spotlight is on color through an analysis of trends, advice and a professional masterclass dedicated to French Glossing.
Produced and created by L’Oréal Professionnel Parisas a show for hairdressing professionals worldwide, Run Le Hair Show is a 100% digital experience broadcast on YouTube and WeChat, focused entirely on hair.
A spotlight on professional artists
Dedicated to sharing experiences, advice from international top international artists, deep analysis of new trends and the discovery of the latest innovations in hair products, Run Le Hair Show is building a genuine community of hair pros and hair lovers.
The series highlights the essential role of hairdressers and inspires young people to join the profession by developing their style and fulfilling their ambitions.
100% hair news
Run Le Hair Show was born from the desire of L'Oréal Professionnel Paris to offer innovative products meeting the expectations of professionals in their daily lives. The series, committed to being “By Pros, For Pros”, is firmly rooted in the brand identity that stretches back to more than 110 years and becomes more relevant every day.
This innovative support for hair artists from L’Oréal Professionnel Paris is a powerful response to the needs of our increasingly connected and rapidly changing world. Consumer expectations are moving, and social networks are constantly revealing new trends. During the past two years, the Covid pandemic has amplified these trends while increasing the human desire for connections, advice, and information sharing.
A unique and creative show
The international Run Le Hair Show – fully digital, accessible everywhere, and available in more than 20 languages thanks to subtitles – is a solution to the challenges and demands of today’s world. Co-hosted by the fashion journalist Peggy Frey, the color specialist Min Kim and the hair designer Charlie Le Mindu, Run Le Hair Show ensures viewers are up to date with the latest news and trends in the hairdressing world of hairdressing.
The series offers regular feature segments:
• La Masterclass: the ‘centerpiece’ of the show, this is a technical demonstration by the most successful and innovative hairdressers around.
• Tête-à-tête: a one-on-one interview with a leading figure in the hairdressing world.
• Pro secrets: expert advice and useful tips and tricks from the global hairdressing community.
• La revue: an in-depth trends analysis, from street style to fashion shows, as seen from hairdressing salons all over the world.
• Le lab: the latest advances in hair science, from hair fiber to formulations.
• Stand for pros: A spotlight on a range of initiatives, from the sustainability of salons to the health of hairdressers themselves.
“La Première”: The figures add up to success
> 2M
Views on YouTube
20
Languages available, using subtitles
+15,5k
Subscribers to the YouTube L’Oréal Professionnel Paris channel
A launch episode that sets the tone
The first episode, La Première included a spectacular hair-lightening transformation by Charlie Le Mindu in the Masterclass segment, the latest trends from around the world, and a look at a scientific advance – the brand new haircare innovation from L’Oréal Professionnel Paris, Metal Detox.
Advice for colored hair
The second episode of the show – “Color, Color, Color!” – looks at coloring in all its forms, with advice from leading specialists in the field: Cha Hong (Korea), Berni Ottjes (Netherlands) and Washington Nunnes (Brazil). Discover the science behind hair fiber color; review the latest hair coloring trends from around the world, and join Nabil Harlow’s Masterclass on French Glossing, the newly launched in-salon service from L’Oréal Professionnel Paris. Episode 02 offers the very best advice for colored hair from leading color experts.
The series continues in 2021 and 2022 with new episodes to keep on celebrating the inventiveness and expertise of hairdressers.