Reinventing Black Friday as Blue Friday
Giving back through the Acqua for Life initiative, Armani beauty offers the consumer a unique opportunity to make a difference with a purchase that matters. This Blue Friday and for five days Armani beauty donates 30% of all purchases made on the Armani beauty website to the Acqua for Life initiative.
Armani beauty reinvents Black Friday as Blue Friday. Blue, as this is the color of water, prized as the most essential natural resource, and to echo Acqua for Life, emblematic of Giorgio Armani’s worldwide water initiative.
Blue Friday's concrete impact
The additional funds raised as part of the Blue Friday event will amplify Acqua for Life’s existing positive impact on the health and livelihood of communities around the world. Thanks to a minimum guaranteed funding, Armani beauty will, through Acqua for Life, support an 18-month intervention into rural healthcare facilities in Eastern Uganda, in the districts of Tororo and Busia.
In partnership with WaterAid, one of the three main Acqua for Life’s partners, this project will contribute to the improved quality of health care in Eastern Uganda by implementing increased access to water, sanitation, and hygiene services in the 8 health care facilities.
These facilities will serve women and children who seek health care services, ultimately reaching more than 45,000 pregnant and breastfeeding women, and children under the age of five.