When science and technology meet personalization
Developed by L’Oréal’s Technology Incubator in partnership with Skinceuticals, a leader in advanced skincare and one of L’Oréal’s brands, D.O.S.E is a state-of-the-art service engineered to scan and evaluate consumers’ unique skin needs and combine active ingredients into a tailor-made, corrective serum.
“At L’Oreal, we are poised to leverage technology to respond to the rising wave of consumer demand for personalized products and services,” said Guive Balooch, Global Vice President of L’Oréal’s Technology Incubator. “ D.O.S.E acts like a mini skincare laboratory, combining lab grade formulation and factory grade manufacturing into a machine that sits on the counter.
As we pursue our mission of beauty for all, we are inspired by the challenge of using technology and design to create innovative beauty experiences custom made for each consumer.” The D.O.S.E technology is first-of-its-kind because it is able to mix active ingredients, chosen specifically to target the appearance of skin-aging issues, like wrinkles, fine lines, and discoloration, into a single serum. D.O.S.E has a production-quality compounder that operates at 1,200 rotations per minute to mix ingredients precisely, drop by drop. The machine uniquely combines active ingredients that historically were unmixable outside of a factory setting.
Through this technology, skincare professionals can administer a single D.O.S.E serum with multiple active ingredients that address the appearance of multiple skin concerns. More than 250 unique skin types were considered when researching and selecting active ingredients to include in D.O.S.E in order to provide dozens of combinations through over 2,000 algorithms. L’Oréal scientists spent 12 months determining what formulations would be most efficacious based on consumer needs and ensured the technology could dispense the formula accurately.