Middle East
NYX Professional Makeup is a modern, digitally native makeup brand at the forefront of today's emerging beauty trends. A leader in the global color cosmetics industry, NYX Professional Makeup is an affordable professional makeup line, offering every shade, color, and tool needed to create makeup artistry at every level. Rooted in a professional artistry heritage, NYX Professional Makeup boasts a successful multi-channel approach at the forefront of digital and retail.
A social media pioneer, NYX Professional Makeup is one of the most influential and top-ranked brands, followed by top beauty vloggers, lnstagram stars, and their millions of fans. Headquartered in Los Angeles, NYX Professional Makeup is a global brand available in more than 70 countries at thousands of retailers, including specialty beauty and fashion stores, freestanding shops, and beauty supply stores, as well as online at www.nyxcosmetics.com.
Denée Pearson
NYX Professional Makeup, Global Brand President
We believe pro quality formulas and inspiring artistry should be accessible to everyone, everyvvhere. We create top performing formulas, the widest and deepest shade ranges, and trend-forward innovation that embraces bold and colorful self expression.
NYX Professional Makeup is more than a makeup brand. It's a powerhouse brand. We are a community filled with baddie energy and fueled by Gen Z culture. We are a global voice that represents artistry in all its forms; unfiltered, unapologetic, and fully inclusive by design.
Denée Pearson
NYX Professional Makeup, Global Brand President
At NYX Professional Makeup, we don't settle.
We believe pro quality formulas and inspiring artistry should be accessible to everyone, everyvvhere. We create top performing formulas, the widest and deepest shade ranges, and trend-forward innovation that embraces bold and colorful self expression.
NYX Professional Makeup is more than a makeup brand. It's a powerhouse brand. We are a community filled with baddie energy and fueled by Gen Z culture. We are a global voice that represents artistry in all its forms; unfiltered, unapologetic, and fully inclusive by design.
1999
Founded in Los Angeles, California.
100%
Cruelty-free since our founding in 1999, we have never tested on animals. PETA Certified since 2015.
30M
Followers vvorldwide on NYX Professional Makeup social accounts.
IF YOU NYX YOU KNOW
NYX Professional Makeup is the brand on everyone's lips. For every baddie, everyvvhere. Rooted in epic makeup artistry but alvvays driven by community. They don't just go viral, they go vital, and their product lineup touches the heart, not just the face.
It's where professional formulas meet accessible price points, but the performance doesn't stop there. They're the beauty brand of entertainment. They're disruptors...they're trendsetters...and they're not afraid to color outside of the lines.
It's where everyone of all ages, races, genders, skin tones and types is vvelcome to express themselves and unleash their inner baddie.
