L’ORÉAL NAMED EUROPE’S MOST INNOVATIVE COMPANY

FORTUNE UNVEILS INAUGURAL EUROPE’S MOST INNOVATIVE COMPANIES LIST AT VIVATECH 2025,

WITH L’ORÉAL SECURING THE #1 POSITION

Paris, 12^th June 2025 – L’Oréal Groupe has been named the most innovative company in Europe, in Fortune’s first-ever ranking of the continent’s 300 most forward-thinking businesses. This announcement was made today at VivaTech 2025, where Fortune, the global media company, unveiled its inaugural Europe’s Most Innovative Companies list in partnership with data specialist, Statista.

This ranking, spanning 21 countries and 16 industries, assesses innovation based on three key pillars: product innovation, process innovation, and innovation culture.  L'Oréal's top placement underscores its leadership in beauty tech, its steadfast commitment to scientific research, its creative marketing prowess, and its dedication to cultivating a future-oriented, inclusive, and entrepreneurial culture across its global teams.

"We are immensely proud to be recognized by Fortune as Europe's most innovative company," said Nicolas Hieronimus, Chief Executive Officer of L'Oréal. "This prestigious recognition reinforces our conviction that innovation, fueled by science, technology, and creativity, is the best way to succeed on the world stage, but is also a testament to the incredible talent and dedication of our teams around the globe. Their unwavering passion, boldness, and entrepreneurial spirit have made this achievement possible."

The full Europe’s Most Innovative Companies 2025 list is available via this link.

From its very inception, L'Oréal has been driven by a deep-seated culture of innovation, a legacy initiated by its founder, Eugène Schueller, an entrepreneurial chemist who invented the world's first safe and effective hair dye back in 1907. This commitment to pushing boundaries extends far beyond the laboratory, encompassing not just groundbreaking product development but also pioneering advancements in marketing, social responsibility, and sustainability.

Recent Innovation highlights include:

Longevity:

·       L’Oréal Longevity Integrative Science^TM combines technology advances and skin expertise to move from corrective care to preventive care by targeting the root causes of biological aging and extending the skin’s cellular health span. L’Oréal’s Wheel of Longevity decodes skin biological aging and unlocks the secrets of nine interconnected hallmarks of aging using its proprietary Longevity AI Cloud™.

·       Lancôme Cell BioPrint, created with NanoEntek, is a revolution in consumer skin intelligence rooted in the field of longevity science.  Winner of a CES 2025 Innovation award, it is a portable, lab-on-a-chip biological diagnostic device, which enables consumers to understand their skin's aging trajectory and gain insights into the skincare solutions that can reverse their skin’s biological age.

Novel Ingredients:

·       Melasyl TM, a breakthrough molecule designed to address the localized pigmentation issues that lead to age spots and post-acne marks, with clinically demonstrated efficacy and safety across all skin tones.

·       UVMUNE 400, its biggest suncare innovation in 30 years to effectively protect the skin against ultra-long UVA rays. With this major scientific breakthrough, L'Oréal helps preventing sun-induced deep skin damages, which is a major public health issue.

Augmented Services:

·       L’Oréal Paris Beauty Genius, an agentic-AI powered all-in-one personal beauty assistant that offers its users personalized diagnostics and recommendations, enabling consumers to learn anything about beauty simply and easily.  Launched last year in the US, it’s already racked up over 400,000 conversations, and coming soon to WhatsApp.

·       La Roche-Posay Spotscan+Coach has been developed with dermatologists and is the first acne coaching app that combines advanced AI skin analysis with personalized routines and emotional support. Through a partnership with Calm, the world’s leading mental wellness app, LRP Spotscan+Coach users will have access to guided meditations, breathing exercises, sleep tools and expert content to support stress reduction and holistic well-being, addressing the mental health impact of acne.

Augmented Devices:

·       L’Oréal Professionnel  AirLight Pro, created with Zuvi, is a revolution in hair drying, made for both beauty professionals and consumers.  AirLight Pro combines air, heat, and for the first time, infrared light that directly targets water molecules, accelerating the water evaporation process and resulting in up to 21% faster drying, up to 55% more hydration for shinier, smoother hair, and up to 19% less energy consumption.

·       L’Oréal Paris Colorsonic, named one of Time’s best inventions of the year, this lightweight, handheld device uses an innovative, mess-free process to mix hair color and apply hair color evenly, delivering consistent hair color results for consumers at home. It will be honored in the beauty tech category.

·       L’Oréal Professionnel Water Saver, a specially designed showerhead that reduces water consumption in salons by 69%, with no compromise on the rinsing experience, which to date has saved over 530 million litres of water.

Augmented Marketing:

·       CreAltech is L’Oreal’s beauty content creation lab, augmenting the creativity of our marketing and content teams with the power of generative AI. Combining a modular ecosystem of models, expertise, technologies, and partners - including NVIDIA, Google, Adobe and OMI - CreAltech empowers marketers to generate thousands of unique, on-brand images, texts, and videos for diverse platforms and global audiences. 

·       New Codes of Beauty: Creator Economy L'Oréal Groupe and Meta partner on the New Codes of Beauty Creator Program to empower the next generation of 3D, AR, and AI creators and explore new creative frontiers in beauty. Our brands L'Oréal Paris, Lancôme, and La Roche-Posay are pioneering and embracing these new creative territories through collaborations with a squad of 50 creators adept at leveraging cutting-edge tools and techniques. Our goal is to unleash technological creativity in a rising creator economy. 

Social Innovation:

·       ‘Share & Care’ Program, L’Oréal’s social innovation and employee benefits program, launched back in 2013 to ensure that all L’Oréal employees, anywhere in the world, enjoy social protection of the highest standards – including health, financial and workplace support, including areas such as cancer, domestic violence and psychological safety.

Notes to Editors

Fortune’s Europe’s Most Innovative Companies 2025 ranking evaluates 300 companies across three pillars:

-        Product innovation: based on the quality, design, uniqueness and impact of a company’s product or service offering, analysed through IP and customer perception

-        Process innovation: assessing innovation across internal operations including sourcing, production, sales and support

-        Innovation culture: measuring how well a company fosters entrepreneurial thinking, creativity and fast implementation internally

The full list and methodology were developed by Fortune in collaboration with Statista and launched at VivaTech 2025 in Paris.

About L’Oréal

For 115 years, L’Oréal, the world’s leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world. Our purpose, to create the beauty that moves the world, defines our approach to beauty as essential, inclusive, ethical, generous and committed to social and environmental sustainability. With our broad portfolio of 37 international brands and ambitious sustainability commitments in our L’Oréal for the Future programme, we offer each and every person around the world the best in terms of quality, efficacy, safety, sincerity and responsibility, while celebrating beauty in its infinite plurality.      

With more than 90,000 committed employees, a balanced geographical footprint and sales across all distribution networks (ecommerce, mass market, department stores, pharmacies, perfumeries, hair salons, branded and travel retail), in 2024 the Group generated sales amounting to 43.48 billion euros. With 21 research centers across 13 countries around the world and a dedicated Research and Innovation team of over 4,000 scientists and 8,000 Digital talents, L’Oréal is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse. More information on https://www.loreal.com/en/mediaroomMore information on https://www.loreal.com/en/mediaroom

About Fortune

Fortune is a global multi-platform media company built on a legacy of trusted, award-winning reporting and information for those who want to make business better. Independently owned, Fortune tells the stories of the world's biggest companies and their leaders as well as a new generation of innovators who are moving business forward. Digitally and in print, Fortune measures corporate performance through rigorous benchmarks, and holds companies accountable, in regions around the world. Its iconic rankings include Fortune 500, Fortune Global 500, Most Powerful Women, and World's Most Admired Companies. Fortune builds world-class communities by convening industry thought leaders for exclusive summits and conferences, including the Fortune Global Forum and Brainstorm Tech. For more information, visit fortune.com.

“This press release does not constitute an offer of sale or solicitation of an offer to purchase L'Oréal shares. If you wish to obtain more comprehensive information about L'Oréal, please refer to the public documents registered in France with the Autorité des Marchés Financiers, also available in English on our website www.loreal-finance.com.

This press release may contain forecast information. While the Company believes that these statements are based on reasonable assumptions as of the date of publication of this press release, they are by nature subject to risks and uncertainties which may lead to a discrepancy between the actual figures and those indicated or suggested in these statements.”   

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