Our Socio-Economic Impact in the United States

For more than 70 years, L’Oréal USA has been a leader in American beauty — growing a portfolio of over 30 iconic brands, creating high-quality jobs and making long-term investments in U.S. manufacturing, research and innovation. Today, as the Groupe’s largest subsidiary, our operations span 15 states and reflect a deep commitment to the American economy and the communities we serve.

Powering the American Economy

L’Oréal USA drives a far-reaching network of economic activity across the country — from state-of-the-art research centers and manufacturing facilities to distribution hubs and administrative sites.

With over 13,000 employees and $11 billion in U.S. revenue, our operations spark powerful effects across local supply chains. Every L’Oréal Groupe job in the U.S. creates an additional 11 jobs — supporting a total of 154,000 American jobs and contributing $38 billion to the U.S. economy.

A U.S. Leader in Beauty and Innovation

With a headquarters in New York City and 26 sites nationwide, L’Oréal USA is a leader across every beauty category and distribution channel. Our U.S. Research & Innovation teams — including a major new center in Clark, New Jersey — drive product breakthroughs and beauty tech tailored to the American consumer.

More than two-thirds of L’Oréal products sold in the U.S. are manufactured in North America, including at our four U.S. factories in New Jersey, Arkansas and Kentucky. These facilities not only serve domestic needs but also strengthen the U.S. as a strategic hub for global exports.

Key examples include:

CeraVe: An American-born brand that has become a global icon, now fueling job creation and industry leadership with production in two states.
La Roche-Posay: The storied French skincare brand now with manufacturing support in the U.S., bringing proprietary thermal spring water technology stateside.
Maybelline New York: From small beginnings to the world’s #1 color cosmetics brand — made in America and distributed worldwide.

$160M

Invested in new U.S. Research & Innovation Center

154K

American jobs supported by U.S. business operations

$38B

Generated by L’Oréal Groupe in the U.S. to the American economy

$11B

U.S. revenue in 2024

$5.4B

Contributed in taxes and social expenditures annually

13K

Employees across 15 states

1=11

Each L’Oréal Groupe job in the U.S. creates 11 more

Innovation for a Sustainable Future

L’Oréal USA is committed to building a beauty ecosystem that is inclusive, responsible, and sustainable. From localized manufacturing to large-scale R&I investments, our U.S. business is designed to drive environmental and economic progress — delivering beauty that builds the future.

*Data provided by L'Oréal USA was analyzed using the Asterès Impact Model (April 2025) which evaluates the total economic footprint of L'Oréal's business operations in the United States.

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