Middle East
L’Oréal Luxe Division
The Extraordinary, unleashed.
Luxe Division in essence
Luxe Division is the worldwide leader in luxury beauty.
Through its unparalleled portfolio of 30 iconic brands, the Division, driven by its 'Culture de l'Écart' approach, crafts and delivers unique luxury experiences, blending iconic products with elevated services and emotions.
Cyril Chapuy
President - L'Oréal Luxe
Deviating from the norm is part of the essence of luxury.
At L’Oréal Luxe, it is in our DNA to always think differently and strive for what has never been done before.
This is what we call “La Culture de L’Écart“. As the global leader in luxury beauty, we have the great responsibility to drive change through bold innovations, impactful commitments, and memorable experiences.
Thanks to our unrivalled portfolio of aspirational brands and incredibly talented teams of luxury experts, L’Oréal Luxe is perfectly equipped to invent and reinvent the future of luxury beauty.
I am overly proud of our teams, who everyday elevate creativity, driven by a permanent quest for the extraordinary, with the obsession to unlock the emotional power of luxury beauty.
Cyril Chapuy
President - L'Oréal Luxe
Crafting the future of luxury beauty
Deviating from the norm is part of the essence of luxury.
At L’Oréal Luxe, it is in our DNA to always think differently and strive for what has never been done before.
This is what we call “La Culture de L’Écart“. As the global leader in luxury beauty, we have the great responsibility to drive change through bold innovations, impactful commitments, and memorable experiences.
Thanks to our unrivalled portfolio of aspirational brands and incredibly talented teams of luxury experts, L’Oréal Luxe is perfectly equipped to invent and reinvent the future of luxury beauty.
I am overly proud of our teams, who everyday elevate creativity, driven by a permanent quest for the extraordinary, with the obsession to unlock the emotional power of luxury beauty.
La Culture de L’Écart - OUR MANIFESTO
Discover how L'Oréal Luxe division creates the best of luxury beauty by pushing the boundaries of the extraordinary.
Making an Impact
1st
Beauty company to adopt EcoDesignCloud to measure the environmental footprint of retail and promotional elements
7/10
Fragrance refills sold are from Luxe Division*
1M
Individuals trained and/or supported worldwide by YSL “Abuse Is Not Love” program since 2020
Every day, more than 30 000 L’Oréal luxury crafters around the world are pushing the boundaries towards extraordinary & mindful beauty.
Cyril ChapuyLuxe Division President
