Middle East
L’Oréal Professionnel launches its first crew of Global Creative Contributors.
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Today, we take a bold step forward with a new model of collaboration.
Our Global Creative Contributors are more than ambassadors – they are long-term creative partners. Not here to represent the brand, but to build it with us.
Each contributor brings a distinct expertise – from salon and education to editorial, backstage, celebrities and social media – offering a 360° vision of the profession and reflecting the diversity of today’s hair industry challenges. Selected for their excellence, avant-garde vision, technical mastery and absolute passion for their craft, this collective of global talents is ready to shape tomorrow’s trends – inspiring hair pros and captivating audiences worldwide.
Meet our Global Creative Contributors : welcome to the future of professionnal hair.
Together, we will co-create content, hair events and professional insights, powered by our scientific and technological expertise. By giving creativity a purpose, we continue to strengthen our role as a platform where tech becomes the engine of transformation.
Claire Le Bleis
L’Oréal Professionnel
Global Brand President.
“With the Global Creative Contributors, we partner with the industry’s most innovative and avant-garde talents worldwide not as ambassadors, but as contributors. As a brand driven by innovation and market-making, our ambition is to explore what’s ahead of the curve and help shape the future of professional hair.”
Claire Le Bleis
L’Oréal Professionnel
Global Brand President.
A shared vision: Transforming the world of hair.
“With the Global Creative Contributors, we partner with the industry’s most innovative and avant-garde talents worldwide not as ambassadors, but as contributors. As a brand driven by innovation and market-making, our ambition is to explore what’s ahead of the curve and help shape the future of professional hair.”