Introducing New Absolue Longevity, The Soft Cream​

LANCÔME ENTERS A NEW SCIENTIFIC REVOLUTION : INTRODUCING NEW ABSOLUE LONGEVITY, THE SOFT CREAM

For generations, the narrative surrounding aging has been one of decline and inevitable decay, a fate to be passively accepted, if not actively dreaded. That era has ended.

At Lancôme, we dare to reimagine aging. Instead of a descent into frailty, we view it as a vibrant ascent – a continuous journey of growth, self-discovery, and ever-evolving beauty. We embrace and lead the longevity revolution. We go beyond the quest to extend lifespan.

“The very notion of beauty, much like the scientific landscape, is in constant evolution. We find ourselves at the dawn of a transformative era – the longevity meta-revolution. This revolution is a profound shift towards enhancing quality of life, enriching our experiences, and embracing the fullness of time. This revolution aligns seamlessly with Lancôme's core mission since 90 years – to empower individuals to embrace their unique beauty and radiate confidence at every stage of life.”

- Francoise Lehmann, Lancôme Global Brand President

Inspired by the groundbreaking skin booster technology of PDRN, a cutting-edge bio-stimulator at the forefront of regenerative aesthetics in South Korea, Lancôme unveils exclusive and patented ingredient, Absolue PDRN™ captured within new Absolue Longevity The Soft Cream. Reverse 5 years of aging in one month, layer by layer.

Demonstrating continuous collaborative efforts for innovation and advanced scientific research, Lancôme reveals Oxiproteomics and NanoEnTek startup partnerships. Oxiproteomics, a leading French tech startup on longevity, leveraged their advanced biotechnological expertise in skin models to rigorously demonstrate cellular longevity at mitochondria level with Absolue PDRN. Lancôme exclusively integrates L’Oréal Group’s new Cell BioPrint beauty-tech device, powered by Korean startup NanoEnTek’s microfluidic technology. This groundbreaking device offers consumers personalized skin analysis and paves the way for a new era of customized skincare solutions.