With Good Fortune, Viktor&Rolf Expresses Modern Spirituality
An inspiring fragrance created from sustainably sourced ingredients
Following the continuing success of Flowerbomb, launched in 2005, Viktor&Rolf recently unveiled Good Fortune. A new Eau de Parfum – whose ambassador is English singer, songwriter, dancer and actress FKA twigs – expressing modern spirituality and inviting women to follow their own paths and create their own destiny. Discover this vegan fragrance made from sustainably sourced ingredients.
Good Fortune, a fragrance that expresses modern spirituality
An avant-garde luxury fashion house founded in 1993 by Dutch fashion artists Viktor Horsting and Rolf Snoeren, Viktor&Rolf is recognized and respected for its provocative Haute Couture and conceptual glamour. Viktor&Rolf approaches olfactory development in the same way as it does fashion: with meticulous technical refinement. Its scents are continuously evolving and being taken to new, unparalleled heights, making the impossible possible.
Good Fortune echoes one of Viktor&Rolf’s Haute Couture collections, Spiritual Glamour, which celebrated upcycling and sustainability in an aesthetic that referenced mysticism, white magic and witchcraft. Good Fortune aims to bring an uplifting message about a new lifestyle that connects you with your spiritual self and embraces the promise of a bright future with a single motto: “Destiny’s not a matter of chance, but a matter of choice.”
“Good Fortune speaks of the power to be oneself – authentically oneself. To go inside and discover one's own inner path. And by doing so, creating one's own Good Fortune. The power of this connection with oneself is at the same time intimate and spectacular.”
Viktor&Rolf designers Viktor Horsting and Rolf Snoeren
Ten years of development and more than 3,500 tries
It took perfumers Anne Flipo and Nicolas Beaulieu ten years and more than 3,500 tries to come up with the formula for Good Fortune. “It was a very long, exciting, and crazy adventure where we were given the opportunity to reinvent our creation process”, they say. “We concocted this perfume like a magic potion straight out of an ancient witchcraft book. A formula that reinterprets the art of magic with bewitching ingredients that increase the aura of the perfume tenfold.”
The magical nature of Good Fortune is based on ingredients with ancestral magical properties and innovative techniques that together create a new fragrance experience. The ingredients are a fennel and gentian co-distillate– a new olfactive alchemy –combined with a captivating Bourbon vanilla infusion and a Jasmine Grandiflorum Superinfusion. “We used a totally new technique to obtain this exclusive quality of jasmine that allows the best of the flower to be exhaled throughout this infusion, for a fruity and petal-like effect as close as possible to the living flower”, they add.
An ever more sustainable perfume
To create a fragrance that cares for nature, Viktor&Rolf developed a vegan formula with ingredients that are sustainably sourced and not derived from animals. The brand is continually researching new ingredients and production methods in order to achieve ever-higher levels of sustainability. These innovations will enable Viktor&Rolf to offer consumers fragrances that are always more respectful of the planet and those who cultivate its resources. By combining bewitching plant infusions and innovative process techniques, Good Fortune offers a unique elixir of modern spirituality.
The crystal ball bottle
Good Fortune comes in a mystical glass bottle that is shaped like a fortune teller’s crystal ball. On its top sits a facetted amethyst cap — a symbol of power and positive energy. “After Flowerbomb, and the good fortune that it brought us, we felt for something spiritual, with a bottle that looks like a crystal ball, symbol of what the future holds in store”, Horsting and Snoeren affirm. Made with 15% recycled glass and 100% recyclable, this refillable bottle, mesmerizes with its purple juice; suspended, as in levitation, above a precious gold pedestal.
Discover more about L'Oréal For The Planet
FKA twigs, the face of Good Fortune
Grounded firmly in the present moment as a visionary performer and artist with an engaging social presence, FKA twigs is a Grammy Award nominated artist whose innovations across the fields of music, movies, visual arts and dance represent future worlds and draw from past ones. She debuted as a songwriter and singer in 2012 with EP1. Like her dancing, her music draws on a variety of styles, including electronic, R&B and trip hop. “Not only is she one of today’s biggest pop stars, she’s also hugely creative. She’s an icon and absolutely the right personality for Good Fortune” say Viktor Horsting and Rolf Snoeren. The campaign’s soundtrack “Killer” was tailor-made by FKA twigs.
“Like music and dance, I think the transcendental power of scent is a universal language that can communicate things far beyond words. Good Fortune is proudly feminine, and it makes me feel strong, sexy and powerful in an ethereal kind of way. The jasmine, vanilla and fennel combine in such a beautiful way, which evolves as it spends time on your skin, and I find it very memorable.”
FKA twigs
