Permanent Oxidative Hair Dye

So, what exactly are permanent oxidative hair dyes?

Think of oxidative hair dyes as the "secret sauce" in permanent hair colour products. They are what allow us to cover grey hair, lighten your natural look, or completely transform your hair into a desired color across a wide range of shades.

If you want to identify permanent oxidative hair dyes in our products, take a look at the ingredients list on packaging. They can be found under the names P-PHENYLENEDIAMINE (PPD) and TOLUENE-2,5-DIAMINE (and) THIOGLYCERIN (PTD) among others.

Where do they come from?

While oxidative hair dyes are of synthetic origin, they have a very special place in our history. Eugène Schueller, the founder of L’Oréal, actually invented the first effective and safe hair coloration in 1909!

What are they used for?

In the world of beauty, permanent oxidative hair dyes are used in combination with hydrogen peroxide in hair colour products to obtain the desired shade. They are the go-to choice when you're trying to cover grey hair. They can also be used to achieve a large range of shades.

Why and how do we use them?

Our hair color formulations are the product of decades of scientific expertise and are developed with a commitment to the highest levels of performance and care. Every ingredient used in our formulas is carefully selected and used at an optimized concentration to meet high quality standards. For products containing PPD, our scientists have ensured that our formulas contain only the minimum concentration needed to achieve beautiful, long-lasting results.

And our commitment to our consumers doesn’t end when a product reaches the shelf. Through a dedicated global network of experts, we stay closely connected to our consumers to hear and understand their feedback. To meet the full spectrum of consumer needs and preferences, we offer a wide range of options, including plant-based products. Each has been developed with the same meticulous care and thoughtful precautions to ensure a positive and personalized beauty journey for everyone.