Middle East
L'Oréal Longevity Integrative Science
Decoding the root causes of biological aging.
As life expectancy is increasing, we’re seeing the rise of a new beauty paradigm – one in which the idea of ‘beauty age’ has become outdated. Longevity is changing how we see beauty. It’s no longer just about looking young, but about appreciating and embracing the way beauty changes and grows throughout life.
To explore this new frontier of beauty science, we have taken an integrative approach - moving beyond traditional silos, to position beauty as an essential component of well-being and a powerful expression of vitality throughout life.
L’Oréal Longevity Integrative Science™ explores how cellular activity, communication, and inflammation impact skin aging, and targets the root causes of biological aging through a multi-faceted approach for extending skin cellular health span.
After 15 years of advanced research on longevity and over 40 publications, L’Oréal has created the "Wheel of Longevity for Beauty" to decode skin aging at the cellular, molecular and tissular levels, unlocking secrets of the nine interconnected hallmarks of aging using our proprietary Longevity AI Cloud™.
The unique Longevity AI Cloud™ analyzes over 260 skin longevity biomarkers, revealing the intricate mechanisms influencing skin vitality and youthfulness, even detecting infinitely small, invisible changes. This comprehensive bio-mapping of skin and hair longevity pathways is a first in the beauty industry, stemming from computational biology.
Based on this new understanding, we are developing a range of Longevity Integrative Solutions, including state-of-the-art diagnostic devices, products formulated with new actives, (like Lancôme Absolue Longevity Soft Cream recently launched in South Korea), supplements or advanced protocols.