Middle East
L'Oréal Longevity Integrative Science
Decoding the root causes of biological aging.
Longevity is changing how we experience life, with a growing focus on well-being and health. Beauty, as a vital part of well-being, is central to
thisnew paradigm. L’Oréal is uniquely positioned to lead the Beauty industry through this societal change.
Combining tech advances and skin expertise to move from corrective care to preventive care, L’Oréal reshapes Beauty by targeting the root causes of biological aging and extending skin cellular health span.
Combining tech advances and skin expertise to move from corrective care to preventive care, L’Oréal reshapes Beauty by targeting the root causes of biological aging and extending skin cellular health span.
L’Oréal’s Wheel of Longevity decodes skin aging and unlocks the secrets of the 9 interconnected hallmarks of aging using its proprietary Longevity AI Cloud™. This map of the skin’s health reveals the mechanisms that influence its vitality, allowing to act on 3 biological levels:
- in the nucleus of a cell;
- in the body of the cells;
- in its inter-connection.
The L’Oréal Longevity Science™ aims to preserve the precious energy within the cells, restore their youthful function, or even reprogram their biological age. L’Oréal empowers individuals to design their own lifelong skin health journey, whether proactively preventing or embracing the marks of time.