Middle East
What is L'Oréal Brandstorm ?
L’Oréal Brandstorm is the biggest international youth innovation competition worldwide, It’s L’Oréal’s flagship innovation competition for the under-30s and the only certified youth innovation competition* in the world. Brandstorm is one of L’Oréal’s longest-running programs, dedicated to helping young people kick-start their careers. Thousands of alumni have found full-time employment at L’Oréal, every year almost 500 young participants find their first career opportunity through their participation in Brandstorm.
*Certified by EOCCS, the leading international quality benchmark for online courses.
What's New in 2025 ?
Brandstorm is raising the bar! This year, we're not just looking for great ideas, we're seeking exceptional talent. For the 1st time, participants will be evaluated based on the Brandstorm Potential Criteria, offering a unique opportunity for individuals to showcase their skills and passion. Culminating in an international final in Paris at the L’Oréal HQ and VivaTech.
The international winners will be recruited as L'Oréal Seedz and will come to Paris for a 3-month Inside L'Oréal Accelerator mission, where they will discover L'Oréal and test the feasibility of their project.
New partnership with Adobe:
For the first time ever, L’Oréal Brandstorm provides you with complementary access to Adobe Express, the quick and easy create-anything app to empower participants with cutting-edge creative tools! This partnership underscores our shared commitment to innovation, consumer-centricity, and unleashing the next generation's boundless imagination.
L’ORÉAL BRANDSTORM 2025 WINNERS
Team Chile were announced as the winners of L’Oréal Brandstorm2025, following the global finals held in Paris on June 13th, 2025. Team Chile triumphed with their innovation, « RegrowMen », a smart ecosystem designed to give men back their confidence one hair at a time. This winning project was their response to this year’s Brandstorm 2025 mission, ‘MEN. BEAUTY & CARE. GAME ON!’, conceived in partnership with the L’Oréal Consumer Products Division (CPD).
