Middle East
We’re from New York, and in this city you have to be ready for anything.
That’s why we make no hassel, high-performance makeup—tried and tested on our streets.
Sandrine Jolly
Global Brand President, Maybelline New York
Maybelline is a brand born in New York but resonant in every corner of the world—from Tokyo sidewalks to Paris terraces. Its pulse is global, its voice unmistakably modern. Above all, it is rooted in values that matter more than ever: democratizing beauty, championing diversity, and inspiring self-expression without limits.
Maybelline New York stands as the world's leading beauty brand, shaping global aesthetics for over a century. From the iconic Great Lash Mascara to the enduring Super Stay Matte Ink, we create beauty that moves the world: Beauty that dares, beauty that connects, beauty that reflects the real and the remarkable in all of us.
Sandrine Jolly
Global Brand President, Maybelline New York
Maybelline is a brand born in New York but resonant in every corner of the world—from Tokyo sidewalks to Paris terraces. Its pulse is global, its voice unmistakably modern. Above all, it is rooted in values that matter more than ever: democratizing beauty, championing diversity, and inspiring self-expression without limits.
Maybelline New York stands as the world's leading beauty brand, shaping global aesthetics for over a century. From the iconic Great Lash Mascara to the enduring Super Stay Matte Ink, we create beauty that moves the world: Beauty that dares, beauty that connects, beauty that reflects the real and the remarkable in all of us.
BRAVE TOGETHER
A global initiative to support everyone experiencing anxiety and depression.
CONSCIOUS TOGETHER
Our sustainability program that sets out our conscious productions, packaging, formula, and disposal goals.
#1 MAKEUP BRAND
120 COUNTRIES
1000+ SHADES
MAYBE IT’S MILEY
A new era of modern beauty
Global icon Miley Cyrus and Maybelline join forces to usher in a new era of modern beauty.
OUR COMMITMENT
Safe products, expertly evaluated, and rigorously tested
All of Maybelline’s products must pass a rigorous expert-led evaluation process led by our world-renowned Research & Innovation facilities to ensure adherence to our safety standards.
the power of MAYBE is about endless possibilities.
Sandrine JollyGlobal Brand President, Maybelline New York