A CULTURE OF INNOVATION

From our first beginnings, L'Oréal has been driven by a deep-seated culture of innovation, a legacy initiated by its founder, Eugène Schueller, an entrepreneurial chemist who invented the world's first safe and effective hair dye back in 1907.

This culture of innovation extends far beyond the laboratory, encompassing not just groundbreaking product development but also pioneering advancements in beauty tech, marketing, social responsibility, and sustainability.

In 2025, L’Oréal was named the most innovative company in Europe, in Fortune’s first-ever ranking of the continent’s 300 most forward-thinking businesses. According to Fortune, this accolade was built on our leadership in beauty tech, our steadfast commitment to scientific research, our creative marketing prowess, and our dedication to cultivating a future-oriented, inclusive, and entrepreneurial culture across our global teams.

"This prestigious recognition reinforces our conviction that innovation, fueled by science, technology, and creativity, is the best way to succeed on the world stage, but is also a testament to the incredible talent and dedication of our teams around the globe. Their unwavering passion, boldness, and entrepreneurial spirit have made this achievement possible." 

Nicolas Hieronimus, Chief Executive Officer of L'Oréal.

Find out more about how L’Oréal’s culture of innovation comes to life across our ecosystem: