Middle East
Communications Innovation
Building trust & reputation
Over the past few years, we have significantly evolved how we talk about ourselves as a group. This transformation began in 2021 with the launch of our ‘Sense of Purpose’, which featured in our first-ever global corporate campaign, which reached hundreds of millions of consumers around the world.
Since then, we've continued to champion the essentiality of beauty, showing how it enriches lives in so many ways. We even brought this powerful idea to life recently through a unique partnership with the New York Times. It's all about connecting with our community and sharing the profound impact of beauty.
Since then, we've continued to champion the essentiality of beauty, showing how it enriches lives in so many ways. We even brought this powerful idea to life recently through a unique partnership with the New York Times. It's all about connecting with our community and sharing the profound impact of beauty.
