The Inspiring Stories of Arum and Ernie: From Home Kitchens to Creating Job Opportunities

Arum, a mother of two from Purwokerto, Central Java, widely known as "Mba Cuan" on social media, is one affiliate creator who have been positively impacted by the booming beauty industry. Her inspiring journey began in her simple home kitchen, where she used to prepare chicken noodles and seblak. 

"I never imagined that the hands once solely occupied with makin chicken noodles and seblak could now lead me to become a thriving affiliate in the beauty industry," Arum shared. "More than that, I am incredibly proud to empower others in my community, creating jobs for 11 people who are now a part of my growing team."

Arum explained that becoming a Maybelline Affiliate was the most significant turning point in her life. "Here, I found incredible support to continuously grow as an affiliate," she stated. "I've gained invaluable knowledge and practical skills about the vast potential of the beauty industry, from content creation to marketing strategies, and felt truly appreciated for every effort and all the creativity I've invested. Moreover, the competitive monthly commissions continue to motivate me to keep moving forward."

Arum's hard work has yielded tangible results. "With immense gratitude, I am very proud that this hard work brings me closer to my dreams. I can now own a new house and a four-wheeled vehicle, and have been able to send my mother for Umrah."

Another inspiring success story comes from Ernie, a mother of two, who initially helped her family's economy by selling cakes. "I was determined to prove that as a housewife, I too could grow and achieve success," Ernie declared. "Despite having only a high school education, being a L'Oréal Paris Affiliate has empowered me to earn significantly and established a new livelihood. Within two years of hard work, I was able to purchase a car, a house and, more importantly, create valuable job opportunities for seven other people."

Ernie also expressed deep appreciation for the support she found within L'Oréal Indonesia's Affiliate community. "I truly value the continuous support from L'Oréal Paris, which has been instrumental in my development as an affiliate," she shared. "Before, I couldn't even afford to purchase samples. But here, I'm consistently supplied with full products, which are essential for creating content and making sales. The excellent quality and wide range of products, perfectly suited for Indonesian consumers, mean that what I promote is quickly embraced by the audience."

For Indonesian society, beauty has become an essential part of daily life - not only for appearances but also as a form of expression and self-confidence. Studies show that on average, Gen Zs, Millennials, and Gen Xers use 4-5 makeup products every day, and 79% of women feel more confident when appearing in public with makeup.

Since establishing its presence in Indonesia, L'Oréal has been an important part of the development of the Indonesian beauty industry by bringing in 22 global brands. Recognizing the power of authentic narratives shared by its affiliate partners, L'Oréal actively encourages them to share genuine experiences with its products. This approach ensures promotional content is not only persuasive but also highly relevant, reinforcing the company's commitment to consumer trust. 

"We are immensely proud to hear the inspiring stories from our affiliate community, who genuinely experience the positive impact of our brands' diverse innovations," stated Kerim genya, General Manager of the Consumer Products Division, L'Oréal Indonesia. "With our commitment to creating beauty that moves Indonesia, L'Oréal Indonesia has been an integral part of the beauty industry's rapid development and its socio-economic impact for 45 years. These inspiring stories serve as concrete proof of how the beauty industry has a huge impact on job creation and creating sustainable livelihoods across the value chain."